Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
March 7, 2020
Consumer Decision Making in Sports Marketing: environmental factors
As those who habitually frequent the pages of this blog or take an assiduous interest in marketing are well aware, that of sports marketing is a terrain of action with boundaries generally di[...]
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February 9, 2020
Moto2 and Moto3 Sponsorship: Why Investing in the Minor World Championship Series Pays Off
There is a question almost every brand manager asks when approaching motorsport for the first time: does it make more sense to enter the premier class, where the stage is definitive and the a[...]
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December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
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November 29, 2019
Formula E: sponsorships, business and the future
Formula E reaches its GEN4 season with 561 million cumulative television viewers, six committed manufacturers and a 600 kW all-wheel-drive car. Twelve seasons in, the electric championship is[...]
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November 17, 2019
Final championship standings for the 2019 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2019 MotoGP Championship with 420 points. It’s the sixth World Title for the Spanish rider in the first class and fourth in a row. Andrea D[...]
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October 29, 2019
Sports marketing and authenticity: between complexity and effectiveness
From 2026 Formula 1 races with cars that carry movable front and rear wings, 350 kW of electrical power and an Overtake button in place of DRS. It is a good moment to ask how complicated a sp[...]
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September 23, 2019
Sponsor Sticker: the MotoGP sticker is a symbol of victory
Type “MotoGP Sponsor Sticker” into any search engine and you’ll discover the vast world of sticker kits for customizing motorcycles and scooters like the bikes of MotoGP. Fo[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 28, 2019
Sports Sponsorship and Product Categories: The Exclusivity Guarantee
The first step of any sports sponsorship programme is to check which product categories are still available. Before approaching a team, a championship or an event, it is essential to know whe[...]
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July 25, 2019
MotoGP Hospitality in Italy: Misano or Mugello?
Updated September 2026 Misano or Mugello: which one to choose? Many of the people who contact us to learn about our services ask the same question: “is Misano better or Mugello?” [...]
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July 24, 2019
VIP Village for Dummies | MotoGP Mugello
What to do, what to expect, how to get organised when you receive a VIP Pass for the most beautiful Grand Prix in the world MOTOGP AND THE VIP VILLAGE If you are reading this, you are about t[...]
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July 24, 2019
Pay TV and Motorsport Sponsorships: Visibility vs. Exclusivity
Over the past two decades, the way motorsport is broadcast has undergone a profound transformation. First, free-to-air TV gave way to pay TV, then streaming arrived. Each shift has redrawn th[...]
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July 17, 2019
Clinica Mobile Sponsorship: Visibility and Storytelling in Motorsport
It is May 1, 1977, Salzburgring, Austria. During the 350cc class Grand Prix, a multiple crash involves Patrick Fernandez, Franco Uncini, Hans Stadelmann, Dieter Braun, and Johnny Cecotto. Dr.[...]
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July 14, 2019
Making the best possible use of a paddock pass
Access to the MotoGP paddock after long coveting You have always been a fan of Valentino, Marquez, or Dovizioso, and you have eventually succeeded in finding a paddock pass. What’s next [...]
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July 10, 2019
8 tips to make the best out of a MotoGP Grand Prix weekend
Lovers of motor sports will find nothing more exciting than a weekend at the racing track. The smell of tyres biting the asphalt, roaring engines and the passionate enthusiasm of the audienc[...]
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July 8, 2019
MotoGP Paddock Pass: What It Is, Why It’s Not for Sale, and How to Get In
Updated August 2026. Every Grand Prix Thursday, outside the gates of Misano or Mugello, someone is promising to sell what is not for sale. The MotoGP Paddock Pass is arguably the most misunde[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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April 19, 2019
Formula E and Formula 1 Sponsorship: differences and similarities
Formula E and Formula 1: two sponsorship models compared in 2026 Formula E has come a long way since its debut in 2014. What many dismissed as a niche experiment has grown into an FIA World C[...]
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