Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
April 1, 2020
Crisis communication and sports. Maybe the internet will save us. Or maybe not.
As these lines are being written, the world has been in lockdown for months due to the Coronavirus pandemic. Factories, schools, universities, offices, everything is closed, events have been[...]
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March 10, 2020
The Complete 2020 MotoGP sponsor list
Below we publish the complete list of sponsors for the 2020 MotoGP Season, team by team. Some useful information for our little research, now in its second year. First of all, all the sponsor[...]
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March 8, 2020
Coronavirus and MotoGP: will COVID-19 change Grand Prix motorcycle racing?
The global spread of Coronavirus has forced organizers to cancel the race in Qatar and postpone the race in Malaysia. Ezpeleta and Dorna Sports assure us that there will be a 2020 MotoGP seas[...]
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March 7, 2020
Consumer Decision Making in Sports Marketing: environmental factors
As those who habitually frequent the pages of this blog or take an assiduous interest in marketing are well aware, that of sports marketing is a terrain of action with boundaries generally di[...]
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February 9, 2020
Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step
It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compellin[...]
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February 3, 2020
Rossi stepping down? MotoGP today, sponsorship and the future
News that Valentino Rossi is out of the Yamaha MotoGP Team for 2021 radically changes the geography of MotoGP today: from the sport to sponsorship in MotoGP, the world of motorcycle racing is[...]
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January 12, 2020
5 trends of MotoGP 2020 Sponsorship: what to expect for the new season
There is no doubt that there have been radical changes to the world of sports marketing and sponsorship in recent years: changes in the way sports are enjoyed, the removal of geographical bar[...]
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December 8, 2019
Formula E: sponsorships, business and the future
The exponential growth of FIA full electric series is a significant signal given at both sport and sponsorship level to all professional championships and leagues, as well as to anyone engage[...]
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December 1, 2019
Final championship standings for the 2019 F1 season!
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
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November 17, 2019
Final championship standings for the 2019 MotoGP season!
Repsol Honda’s Marc Marquez has won the 2019 MotoGP Championship with 420 points. It’s the sixth World Title for the Spanish rider in the first class and fourth in a row. Andrea D[...]
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November 3, 2019
Sports marketing and authenticity: between complexity and effectiveness
The ability to pass on promotional values and messages in an effective and unaffected manner is one of the greatest peculiarities of sports sponsorships and sports marketing in general. The a[...]
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October 30, 2019
MotoGP 2020 Teams and Riders Lineup
With Brad Binder joining the factory KTM team and Iker Leucona replacing Syahrin at Red Bull Tech3, the official 2020 MotoGP World Championship Teams and Riders line-up is now complete. Truth[...]
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September 23, 2019
Sponsor Sticker: the MotoGP sticker is synonymous with victory
One need only type “MotoGP Sponsor Sticker” into any search engine to discover the vast world of sticker kits to decorate motorcycles and scooters like the MotoGP racers. For thos[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 28, 2019
Sponsorships and product categories: the guarantee of exclusivity
The initial step in any sports sponsorship program is for the business to check which product categories are available. The Science of Commodities, the discipline that studies the nature, pos[...]
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July 25, 2019
MotoGP Hospitality: Misano or Mugello?
Many people who contact us for information on our services ask us a recurring question: “Is Misano or Mugello the best opportunity?”. This is not a trivial or obvious question. The two ma[...]
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July 24, 2019
VIP Village for Dummies – Misano
What to do, what to expect, how to get organised if you are given a VIP Pass for one of the most beautiful Gp’s in the world: the San Marino race, aka Misano. MOTOGP AND THE VIP VILLAGE[...]
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July 24, 2019
Pay TV and sponsors: visibility VS exclusivity
In his column titled “Ultimo giro” (lit. Last Lap) of the Italian weekly magazine Motosprint, Stefano Saragoni proposes an interesting insight in the history of the Motorcycle Racing W[...]
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