In Senza categoria

Motorsport is exciting, the speed that is one of its essential components makes you shiver. The feeling of danger and the risk that drivers and riders run make these sports even more exciting. This is a common perception.

It is precisely speed that made us fall in love with our first bike. As kids, the risk and the feeling that not everything is under control has kept us company during the first descents in bobsleds or on skis. The adrenaline made us tremble and smile at the same time.

However, this component of hazard and risk is not always an ingredient loved by companies and sponsors. The fear is that the danger turns into tragedy and that the marketing benefits of sponsorship may turn into a boomerang that flies dangerously against those who threw it.

More than once we heard: “We like motorsports, but they are too dangerous. We cannot invest in such risky disciplines”. It is a common position, but it does not respond to reality.

What do the numbers say?

Are we sure that motorsports, and in particular F1 and MotoGP, are more dangerous than other disciplines or other activities that, at first sight, would seem light years away from the risk of an accident?  Today I’d like to write about the risks and accidents related to motorsports. It is a very delicate and difficult subject to deal with, and we will address it starting from numbers.

We will take into consideration the last 40 years of the most important and popular world motor racing championships: F1 and MotoGP. We are writing about it after the Italian MotoGP round, which saw, in the Friday tests, Michele Pirro crashing at over 270 kph. The accident, fortunately, did not have serious consequences for the rider.

40 years of competitions

In the last forty years of racing, 6 drivers of F1 and 19 riders connected to the MotoGP championship have unfortunately died under the eyes of hundreds of millions of people. Painful losses that have marked the sport, losses though that have given the impulse -if we want to find something not negative- to change the rules contributing to improving the safety of these disciplines.
Losses that pushed the manufacturers of protection and technical clothing to look for cutting-edge solutions and technologies. Frames, suits, helmets and equipment in general, have made great strides with an increase in the safety conditions of all participants.

The introduction of the Halo in F1 and the mandatory airbag in the MotoGP leathers show that even in 2018 a further step towards safety was taken. In the past, riders and drivers were more exposed: today things have changed for the better.

Comparing numbers

Given that even one victim is a victim too much, we want to ask a question: how many people have lost their lives skiing, falling off the horse, or doing artistic gymnastics or while playing football in the same span of time? And how can we compare these numbers to F1 and MotoGP? Strangely enough, motorsports -with a total of 25 deaths in 40 years- would seem to be much less dangerous than the aforementioned disciplines. Just think that in Italy alone, the victims of sports practice are at least 100 a year, as this investigation shows. And using a bicycle costs the life of one person every 35 hours. In addition, there are activities that we never expect to count among the most dangerous but which reap victims. One of these, go mushrooming, is more deadly than F1 and MotoGP put together

We attach an old feature of the Telegraph. The data are constant year after year. https://www.telegraph.co.uk/news/worldnews/europe/italy/7970438/18-people-die-in-10-days-picking-mushrooms.html

Obviously, these are silent massacres, taking place away from the cameras, which do not concern famous people and therefore do not have the media impact that a tragic event on live television inevitably brings with it.

In conclusion

The dangerousness of certain sports is a delicate subject and not easy to treat without running the risk of appearing cynical. The truth, however, is that the subject of the dangerousness of motorsport does not apply to sponsorship and business. Formula 1 and MotoGP are no more dangerous than football, cycling, and downhill or so on. On the contrary: the motorsport disciplines have significantly contributed to the improvement of road safety conditions for motorists and motorcyclists. If we have monocoque frames, jackets with excellent protection and helmets of extraordinary properties, it is also due to the racing industry.

 

 

https://www.bbc.co.uk/news/health-33478629

https://people.com/sports/experts-alarmed-over-13-high-school-football-deaths-this-season/

https://www.telegraph.co.uk/news/2017/06/28/yogamore-dangerous-previously-thought-scientists-say/

[eng-blog]
Riccardo Tafà
Riccardo nasce a Gulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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