Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending in sponsorships The global spending in sports sponsorships is still on the rise: the total worldwide spending in this field went up to 65.8 billion dollars in 2018. This is co[...]
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March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
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March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
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March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
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March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
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February 28, 2019
Advertising & Sponsorship: what is the difference?
Inclusion vs Intrusion, Value Growth, and Storytelling Why should a company go for sponsorship in place of advertising? Why invest money in sports partnerships and opt for sponsorships when v[...]
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January 24, 2019
MotoE sponsorship: do not miss the chance
The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round cale[...]
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January 17, 2019
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is now in its fifth season. Its success is evident not only in strong TV ratings and high track attendance but also in the [...]
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January 15, 2019
Offline marketing vs social: 3 things to consider
It’s a question that brands involved in sports marketing are asking more and more – should I commit marketing spend online, or off? Here, we weigh up some of the factors involved. Dir[...]
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January 14, 2019
From first contact to a sports sponsorship contract: 14 steps
How do we get from the idea of sponsoring a team or athlete to signing a sports sponsorship contract? Here are some steps to keep in mind, including how long the process should take, pr[...]
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January 13, 2019
4 challenges riders and teams will face in MotoGP 2019
The new MotoGP season is underway, and managers and riders alike have been looking at the lessons learned in 2018 – and forecasting the challenges that they might face this year. Here a[...]
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January 13, 2019
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, n[...]
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January 10, 2019
Jorge Lorenzo’s new challenge at Repsol Honda
After two years at Ducati, former MotoGP champion Jorge Lorenzo has made a bold move ahead of MotoGP 2019 and switched teams. Lorenzo’s move to Repsol Honda from Ducati for MotoGP 2019 come[...]
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January 8, 2019
The most important team and rider changes ahead of MotoGP 2019
There’s change afoot for both riders and teams in MotoGP 2019, with the break-up of decades-old partnerships and new riders coming up from the lower ranks of motorsport with a promise to sh[...]
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January 3, 2019
David vs Goliath: Small agencies vs the big guys
For many who want to invest in sports marketing, a small to medium-sized agency is likely to be the most effective choice. So, what are the benefits of using a small agency over a larger one [...]
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January 1, 2019
Jorge Lorenzo & Red Bull: beginning a sports sponsorship campaign effectively
Only a few days ago, new Honda rider Jorge Lorenzo appeared alongside Max Verstappen of the Red Bull Formula 1 team as guest of Sport und Talk aus dem Hangar 7, on Red Bull’s Servus TV. It[...]
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December 23, 2018
Sports Sponsorship and Social
Sports sponsorship, marketing and social There’s no question that the way we’re watching and engaging with sports is changing. Whilst in the past we might have been limited to physically [...]
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December 17, 2018
Approaching sports sponsorship: 7 questions to get started on the right foot
Sports sponsorship is a hugely effective marketing tool for both large and small companies and for every type of brand – whether new or already well known. Direct sales impact, extraordinar[...]
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December 9, 2018
Brands x sports: who’s doing it well right now?
When it comes to successful sports sponsorship campaigns, our thoughts are likely to turn immediately to Red Bull. With 2012’s Red Bull Stratos, where Austrian skydiver Felix Baumgartner pa[...]
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December 1, 2018
Implementing sports sponsorship: reactive and proactive communication
It’s a hugely important aspect of sports marketing: the implementation of the plans that have been so carefully thought out. Implementing sponsorship well is not only a fundamental step in [...]
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