Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
November 9, 2018
Ride of the Day: Marussia B2
The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier desig[...]
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October 21, 2018
Marc Marquez crowned 2018 World Champion at Motegi
Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo,[...]
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October 21, 2018
LCR, Crutchlow score brilliant 2nd at Motegi
LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weeken[...]
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October 18, 2018
Building competitiveness: the future challenge of sports marketing
While I am writing this post, the Azzurre – the Italian female blue-dressed volleyball team – are playing the final of the volleyball world championship against China. This prove[...]
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October 14, 2018
Women and two wheels: a love story in progress
In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international cham[...]
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October 14, 2018
Women-only motor racing is coming in 2019 with the W Series
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
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October 14, 2018
Looking for sports sponsors: the importance of preliminary research
It’s a question we get asked often during our phone calls with those deeply embedded in the sporting world – can we help individuals fund their own, or others, sports careers? Unfortunate[...]
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October 6, 2018
Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out
It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators.[...]
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October 6, 2018
Yamaha Movistar GP: Vinales scores important podio while Rossi is 3rd in Thailand
Nobody knew what to expect at the inaugural MotoGP race in Buriram, adding even more tension and excitement to the atmosphere on the starting grid, and the PTT Thailand Grand Prix certainly d[...]
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October 4, 2018
MotoGP 2018: September round-up, and looking forward to next year
After the stage set in Aragon, we might have begun to question whether the MotoGP World Championship is already over… and it’s easy to answer that yes, it may very well be. We all know th[...]
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October 1, 2018
SIFI and LCR Honda Team: together for the eyecare culture
Last week, in the suggestive location of the Hofburg Palace in Wien, took place the annual Event that celebrates the partnership between Sifi (the international ophthalmic company based in Ca[...]
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September 30, 2018
Where to stay, eat and spectate at the Aragon Grand Prix
The Aragon Grand Prix, the 14th stage of the MotoGP Championship, takes place on the modern track of Motorland Aragon. It’s an atypical stage (especially for a European Grand Prix), and may[...]
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September 26, 2018
F1: on young drivers, adult champions, and old sclerotics
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
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September 25, 2018
Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
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September 23, 2018
Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity
One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product catego[...]
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September 11, 2018
Fenati’s reckless Misano move needs to be taken seriously
As well as Misano’s famed twists and turns, fans were also stunned by an altogether unexpected plot twist – in a fit of frustration, Moto 2 rider Romano Fenati grabbed the front bra[...]
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August 12, 2018
MotoGP: the benefits of sponsoring the Rights Holder of the Championship
MotoGP sponsorship: the benefits of sponsoring Dorna, the rights holder of the championship One aspect of MotoGP sponsorship that might not be immediately considered by those looking to inves[...]
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August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
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August 1, 2018
Sponsoring a sport? Why where you’re positioned matters
In sports sponsorship, the physical positioning of the sponsors is of huge importance in determining visibility and ensuring a good ROI. Different positions have different costs and different[...]
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August 1, 2018
MV Agusta returns to Moto2. Here’s why manufacturers love racing
It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, t[...]
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