Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
July 28, 2019
Sports Sponsorship and Product Categories: The Exclusivity Guarantee
The first step of any sports sponsorship programme is to check which product categories are still available. Before approaching a team, a championship or an event, it is essential to know whe[...]
Read More
July 25, 2019
MotoGP Hospitality in Italy: Misano or Mugello?
Updated September 2026 Misano or Mugello: which one to choose? Many of the people who contact us to learn about our services ask the same question: “is Misano better or Mugello?” [...]
Read More
July 24, 2019
VIP Village for Dummies | MotoGP Mugello
What to do, what to expect, how to get organised when you receive a VIP Pass for the most beautiful Grand Prix in the world MOTOGP AND THE VIP VILLAGE If you are reading this, you are about t[...]
Read More
July 24, 2019
Pay TV and Motorsport Sponsorships: Visibility vs. Exclusivity
Over the past two decades, the way motorsport is broadcast has undergone a profound transformation. First, free-to-air TV gave way to pay TV, then streaming arrived. Each shift has redrawn th[...]
Read More
July 17, 2019
Clinica Mobile Sponsorship: Visibility and Storytelling in Motorsport
It is May 1, 1977, Salzburgring, Austria. During the 350cc class Grand Prix, a multiple crash involves Patrick Fernandez, Franco Uncini, Hans Stadelmann, Dieter Braun, and Johnny Cecotto. Dr.[...]
Read More
July 14, 2019
Making the best possible use of a paddock pass
Access to the MotoGP paddock after long coveting You have always been a fan of Valentino, Marquez, or Dovizioso, and you have eventually succeeded in finding a paddock pass. What’s next [...]
Read More
July 10, 2019
8 tips to make the best out of a MotoGP Grand Prix weekend
Lovers of motor sports will find nothing more exciting than a weekend at the racing track. The smell of tyres biting the asphalt, roaring engines and the passionate enthusiasm of the audienc[...]
Read More
July 8, 2019
MotoGP Paddock Pass: What It Is, Why It’s Not for Sale, and How to Get In
Updated August 2026. Every Grand Prix Thursday, outside the gates of Misano or Mugello, someone is promising to sell what is not for sale. The MotoGP Paddock Pass is arguably the most misunde[...]
Read More
June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
Read More
April 4, 2019
MotoGP Show Bikes: what are they? And how are they used?
Show bikes (also showbikes) are replicas of the motorbikes used by riders during competitions. The teams normally make them available to major sponsors and partners for marketing purposes dur[...]
Read More
March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending in sponsorships The global spending in sports sponsorships is still on the rise: the total worldwide spending in this field went up to 65.8 billion dollars in 2018. This is co[...]
Read More
March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
Read More
March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
Read More
March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
Read More
March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
Read More
February 28, 2019
Advertising & Sponsorship: what is the difference?
Inclusion vs Intrusion, Value Growth, and Storytelling Why should a company go for sponsorship in place of advertising? Why invest money in sports partnerships and opt for sponsorships when v[...]
Read More
February 18, 2019
Motorsport Is Too Dangerous to Sponsor — Is It Really Against Your Company Policy?
There’s a phrase that anyone who works at a sports sponsorship agency hears periodically — usually toward the end of a meeting that seemed to be going well. It comes from a marketing dire[...]
Read More
January 24, 2019
MotoE sponsorship: do not miss the chance
The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round cale[...]
Read More
January 17, 2019
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is now in its fifth season. Its success is evident not only in strong TV ratings and high track attendance but also in the [...]
Read More
January 15, 2019
Offline marketing vs social: 3 things to consider
It’s a question that brands involved in sports marketing are asking more and more – should I commit marketing spend online, or off? Here, we weigh up some of the factors involved. Dir[...]
Read More