Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
September 26, 2018
F1: on young drivers, adult champions, and old sclerotics
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
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September 25, 2018
Antonio Giovinazzi, Alfa Romeo Sauber F1’s new driver, returns to the wheel
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
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September 23, 2018
Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity
One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product catego[...]
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September 11, 2018
Fenati’s reckless Misano move needs to be taken seriously
As well as Misano’s famed twists and turns, fans were also stunned by an altogether unexpected plot twist – in a fit of frustration, Moto 2 rider Romano Fenati grabbed the front bra[...]
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August 12, 2018
MotoGP: the benefits of sponsoring the Rights Holder of the Championship
MotoGP sponsorship: the benefits of sponsoring Dorna, the rights holder of the championship One aspect of MotoGP sponsorship that might not be immediately considered by those looking to inves[...]
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August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
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August 1, 2018
Sponsoring a sport? Why where you’re positioned matters
In sports sponsorship, the physical positioning of the sponsors is of huge importance in determining visibility and ensuring a good ROI. Different positions have different costs and different[...]
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August 1, 2018
MV Agusta returns to Moto2. Here’s why manufacturers love racing
It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, t[...]
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July 1, 2018
Marc Marquez takes a mighty win at Assen, in one of the best MotoGP races ever
The 70th Dutch TT at Assen will probably long be recalled by bike fans around the world as one of the best MotoGP races in the series’ history; the eight protagonists for a podium finish in[...]
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June 30, 2018
Sponsorship scams and frauds: a very Italian problem
Unfortunately, in recent days we have had to read the latest in a series of cases where arrests in connection with false sports sponsorships and inflated invoices have come to light. This tim[...]
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June 21, 2018
Marquez, Lorenzo and the Monster-Red Bull war of sponsorship
The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jo[...]
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June 17, 2018
MotoGP: Rossi scores 3rd in Catalunya, remains 2nd in Championship
Movistar Yamaha MotoGP‘s Valentino Rossi has taken his third consecutive third-place finish in the 2018 MotoGP World Championship at today’s Gran Premi Monster Energy de Catalunya. Te[...]
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June 14, 2018
Leveraging on sponsorship: how to use image rights in communication
How to use the image rights acquired from a sponsorship deal to create effective marketing and communication plans, engaging and interesting for the public Several times on these pages we sai[...]
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June 4, 2018
Is a MotoGP Paddock Pass worth it? We review the hottest ticket in town
You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it; but is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”. Time to shed some l[...]
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June 3, 2018
Rossi scores 3rd at Mugello, climbs to 2nd in the Championship
Movistar Yamaha MotoGP’s Valentino Rossi had the Autrodromo del Mugello turned into a sea of yellow as he grabbed third place in a hard-fought race. Maverick Viñales had a more challen[...]
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May 20, 2018
Marquez takes LeMans win, extends championship lead to 36
Marc Marquez enjoyed another fantastic race weekend, taking his third consecutive victory this season, the 64th of his career, and his 38th in MotoGP, equalling Casey Stoner’s Premier Cla[...]
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May 20, 2018
2018 MotoGP: untamable Rossi takes LeMans podium
Movistar Yamaha MotoGP‘s Valentino Rossi showed once again you should never count him out for the race, regardless of his starting position. He displayed a competitive pace aboard his YZR-M[...]
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May 20, 2018
Why are foreign sponsors flooding European sports?
In order to understand the enormous power of sport sponsorship, and its effectiveness for businesses all over the world, a look at the Premier League clubs’ kit deals could be enough. Out o[...]
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April 29, 2018
Shedding a light on “Sports Marketing”. Sponsorship is finding its feet in this field.
In 2016, $60.1 billion was spent Globally by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4[...]
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April 22, 2018
Honda, Marquez remain unbeatable in Texas; take 6th straight Americas win
Competing in his 93rd MotoGP race, Marc Marquez rode the RC213V to his sixth straight win of the Red Bull Grand Prix of the Americas MotoGP, the Spaniard having been unbeatable at COTA since [...]
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