Author: Emanuele Venturoli
Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
July 1, 2018
Marc Marquez takes a mighty win at Assen, in one of the best MotoGP races ever
The 70th Dutch TT at Assen will probably long be recalled by bike fans around the world as one of the best MotoGP races in the series’ history; the eight protagonists for a podium finish in[...]
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June 30, 2018
Sponsorship scams and frauds: a very Italian problem
Unfortunately, in recent days we have had to read the latest in a series of cases where arrests in connection with false sports sponsorships and inflated invoices have come to light. This tim[...]
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June 21, 2018
Marquez, Lorenzo and the Monster-Red Bull war of sponsorship
The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jo[...]
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June 17, 2018
MotoGP: Rossi scores 3rd in Catalunya, remains 2nd in Championship
Movistar Yamaha MotoGP‘s Valentino Rossi has taken his third consecutive third-place finish in the 2018 MotoGP World Championship at today’s Gran Premi Monster Energy de Catalunya. Te[...]
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June 14, 2018
Leveraging on sponsorship: how to use image rights in communication
How to use the image rights acquired from a sponsorship deal to create effective marketing and communication plans, engaging and interesting for the public Several times on these pages we sai[...]
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June 4, 2018
Is a MotoGP Paddock Pass worth it? We review the hottest ticket in town
You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it; but is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”. Time to shed some l[...]
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June 3, 2018
Rossi scores 3rd at Mugello, climbs to 2nd in the Championship
Movistar Yamaha MotoGP’s Valentino Rossi had the Autrodromo del Mugello turned into a sea of yellow as he grabbed third place in a hard-fought race. Maverick Viñales had a more challen[...]
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May 20, 2018
Marquez takes LeMans win, extends championship lead to 36
Marc Marquez enjoyed another fantastic race weekend, taking his third consecutive victory this season, the 64th of his career, and his 38th in MotoGP, equalling Casey Stoner’s Premier Cla[...]
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May 20, 2018
2018 MotoGP: untamable Rossi takes LeMans podium
Movistar Yamaha MotoGP‘s Valentino Rossi showed once again you should never count him out for the race, regardless of his starting position. He displayed a competitive pace aboard his YZR-M[...]
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May 20, 2018
Why are foreign sponsors flooding European sports?
In order to understand the enormous power of sport sponsorship, and its effectiveness for businesses all over the world, a look at the Premier League clubs’ kit deals could be enough. Out o[...]
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April 29, 2018
Shedding a light on “Sports Marketing”. Sponsorship is finding its feet in this field.
In 2016, $60.1 billion was spent Globally by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4[...]
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April 22, 2018
Honda, Marquez remain unbeatable in Texas; take 6th straight Americas win
Competing in his 93rd MotoGP race, Marc Marquez rode the RC213V to his sixth straight win of the Red Bull Grand Prix of the Americas MotoGP, the Spaniard having been unbeatable at COTA since [...]
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April 22, 2018
Vinales, Rossi score important points for Yamaha in COTA showdown
Movistar Yamaha MotoGP’s Maverick Viñales delivered a strong podium result at the Grand Prix of The Americas today. Valentino Rossi was poised to follow in his teammate’s footste[...]
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April 18, 2018
Can you find me a sponsor?
Looking for sponsorship? Can RTR Sports help you? No, we can’t. And, quite frankly, you should stop looking for one. Let’s try and be honest here, shall we, and take a good step back. Mos[...]
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April 16, 2018
Do I get to meet the riders with a MotoGP Pass?
Aaah, yes, meet MotoGP Riders… The eternal, never-fading, ever-lingering question is here again. But this time, I am ready. Again, I embrace it with perpetual docility and welcome it wi[...]
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April 8, 2018
MotoGP: Crutchlow wins in Argentina thriller
LCR Honda CASTROL rider Cal Crutchlow produced a brilliant ride to emerge victorious in an action-packed Argentina Grand Prix on Sunday. Mixed wet conditions, a delayed start, penalties and c[...]
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April 5, 2018
How do I find sponsors for my team?
How do I find sponsors for my team? Our job is to provide consultancy to companies and brands wishing to use sports as a marketing and communication tool As a sponsorship agency, we are often[...]
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March 18, 2018
2018 MotoGP: Marquez takes 2nd after Qatar thriller
Marquez at the Gp of Qatar Marquez starts his 2018 campaign with a brilliant podium in Qatar, Pedrosa fights hard but has to settle for 7th As night fell in Qatar, Marc Marquez climbed to the[...]
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March 18, 2018
Eternal Valentino Rossi lands Qatar Podium after brilliant race
Movistar Yamaha MotoGP‘s Valentino Rossi landed his first podium finish of the 2018 MotoGP season with a strong third place at the Losail International Circuit. Maverick Viñales also battl[...]
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March 18, 2018
MotoGP TV coverage hits new highs in 2018
More than a hundred broadcasters bring the best of the world’s fastest motorcycle racing Championship to millions of viewers worldwide 2018 MotoGP TV Coverage As the engines fire up for[...]
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