All-electric series maintains its position as the fastest-growing motorsport worldwide
Formula E has reported a significant increase in its global television audience, which rose by 35% year-over-year to reach 491 million viewers during the 2023/24 season. This growth positions Formula E as the fastest-growing motorsport worldwide.
The Monaco E-Prix, held last season, achieved a record audience of 40 million, marking the highest viewership for any Formula E race to date. Additionally, races in the United States, Japan, Mexico, and Spain also recorded their highest single-programme audiences in the series’ history.
Overall, the fanbase for Formula E expanded by 23%, reaching an average of 374 million fans globally, up from 304 million in the previous season. This growth narrows the gap with established series like Formula One and MotoGP. Notably, Formula E has 118 million fans in China, 27 million in Indonesia, and 11 million in Brazil.
The series has also focused on enhancing its social media presence, resulting in a 20% increase in followers and generating over one billion impressions across various platforms. Fans perceive Formula E as nearly twice as innovative as Formula One, with 39% favoring Formula E compared to 21% for Formula One regarding innovation.
Jeff Dodds, the CEO of Formula E, expressed enthusiasm about the results, highlighting the commitment to thrilling racing and innovation. He emphasized the ambition for the upcoming season, which will introduce the new generation car, capable of accelerating from 0 to 100 km/h in just 1.82 seconds, promising even more exciting races in the forthcoming season.
The data was gathered from a survey conducted by Potentia Insight, which involved 33,000 adults across 16 markets, and the viewership metrics were sourced from Kantar Sport, with social media analytics provided by Conviva/Hookit