Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 14, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
A number of regulation changes have been approved by Formula One’s strategy group today that will be put into affect in the next two years.
The group that comprises of FIA head Jean Todt, F1’s commercial boss Bernie Ecclestone and representatives from Ferrari, Mercedes, Red Bull, McLaren, Williams, Force India, Renault and Honda, agreed to a handful of changes that will aim to make the sport more exciting.
Perhaps one of the biggest changes announced today was the reintroduction of refuelling mid-race. Refuelling has been banned in Formula One since the start of the 2010 season. It had been banned on grounds of cost-cutting and safety; with Kimi Raikkonen demonstrating the danger in the penultimate race of the 2009 season after his Ferrari was briefly on fire when Heikki Kovalainen pulled the fuel hose with him out of the pits. The previous year saw a botched pit-stop for Felipe Massa rule the Brazilian out of the Singapore Grand Prix and ultimately the world championship victory.
The return of refuelling is part of a number of changes designed to make Formula One cars faster following criticism from some drivers. Fernando Alonso criticised the new car configurations last year and highlighted how in the 2014 Malaysian Grand Prix; the fastest lap of the race was 9 seconds slower than Sebastian Vettel’s pole time in 2011:
“Behind the wheel, when you drive nine seconds slower, you don’t enjoy as much as driving the fast car,” Fernando said, “As far as it is the same for everybody, and you compete against the others, you keep enjoying. But for drivers like me or Kimi [Raikkonen] or Jenson [Button] who drove another F1, it is not better or worse, but you will miss some of those cars.”
The strategy group are aiming to make Formula One cars 5 to 6 seconds quicker than they are currently by the start of the 2017 Formula One world championship. This target will also be aided by changes to aerodynamics, wider tyres and further weight reduction of cars. Further changes to be implemented for 2017 will be higher revving and louder engines and ‘more aggressive’ car designs.
One change was agreed to for next year’s season. For 2016, teams will be able to choose which two dry tyre compounds they will use for each race weekend. Currently, Pirelli choose which two of their four compounds will be used; a system that the Italian company were reluctant to change. Nevertheless, the parties present agreed to the change.
A proposal to allow teams to use a 5th engine unit this year as opposed to the current number of 4 was put forward but was denied by the teams on the grounds of cost. All changes highlighted above will need to be approved by the F1 Commission before they are set in stone.
Full FIA statement regarding new rule changes:
“The Formula One Strategy Group met yesterday in Biggin Hill to exchange views on the current challenges that F1 faces. Besides the statuary members of the group, representatives of the engine manufacturers were also invited.
The Strategy Group members have debated a number of levers aimed at improving the show. An initial series of measures has been voted:
For 2016:
Free choice of the two dry tyre compounds (out of four) that each team can use during the race weekend
For 2017:
Faster cars: five to six seconds drop in lap times through aerodynamic rules evolution, wider tyres and reduction of car weight
Reintroduction of refuelling (maintaining a maximum race fuel allowance)
Higher revving engines and increased noise
More aggressive looks
A few other measures have also been discussed but require further investigation before they can be implemented:
A global reflection on race weekend format
Measures to make starts only activated by the driver without any outside assistance
Furthermore, in light of the various scenarios presented by the independent consulting company mandated by the F1 Strategy Group, at the initiative of the FIA, to work on the reduction of costs and following a constructive exchange, a comprehensive proposal to ensure the sustainability of the sport has emerged. The Strategy Group member teams have committed to refine it in the next few weeks, in consultation with the other teams involved in the championship. On the engine side, it has been decided that stability of the rules should prevail in consideration of the investments of the manufacturers involved in the sport and to give visibility to potential new entrants. The allowance for a fifth engine to be used during the 2015 season has been rejected.
This constructive meeting between the FIA, FOM and the teams has allowed paving the way for the future of the championship. All parties agreed to work together with an intention to firm up these proposals and submit them to the approval of the F1 Commission and the World Motor Sport Council of the FIA as soon as possible for implementation.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 14, 2025
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
Read MoreFebruary 3, 2025
Formula 1 is a sport that combines technology, precision engineering and performance at the limit, and it often raises questions even about aspects that seem taken for granted in the world of[...]
Read MoreFebruary 3, 2025
The recent sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the industry’s[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMarch 14, 2025
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
Read MoreMarch 12, 2025
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read MoreFebruary 28, 2025
Motorsport is undergoing a momentous transformation, thanks to theintegration of digital technologies and virtual racing. The meeting of the real and the virtual has opened up new avenues not[...]
Read More