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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 7, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Mercedes team-mates Nico Rosberg and Lewis Hamilton have finished fastest in the two Friday practice sessions for the 2015 Spanish Grand Prix at the Circuit de Catalunya. Ferrari continued to show their pace as they were the closest threat to Mercedes, with Vettel splitting the Silver Arrows in FP2.
After a two week break, the Formula One circus is back on track for the start of the European season in Spain.
Nico Rosberg had pole position for this event a year ago, but he lost out during the race to his team-mate who went on to take the victory. Rosberg returned to the top of scoring pylon in FP1 as he set the fastest time by just 6 hundredths of a second ahead of Lewis. Rosberg is under investigation after incorrectly entering the pit-lane on the wrong side of the bollard. Any punishment is expected to be minimal however.
The Ferrari pair were the next quickest, with Vettel and Raikkonen in 3rd and 4th but a full second slower than the leading two. Toro Rosso showed flashes of good pace, with Carlos Sainz and Max Verstappen 5th and 6th; only a few tenths off of Kimi Raikkonen. Former Toro Rosso driver Daniil Kvyat trailed the junior drivers in 7th, with team-mate Daniel Ricciardo in 9th place. The Red Bull struggles from previous races prevailed, with neither driver completing more than 8 laps; with Ricciardo reporting a throttle delivery issue. Felipe Massa split the two team-mates in 8th place, with Felipe Nasr completing the top 10 for Sauber.
Three drivers made practice-only appearances in the session, with Raffaele Marcielo, Jolyon Palmer and Susie Wolff all grouped together in 12th, 13th and 14th. They replaced Marcus Ericsson, Romain Grosjean and Valtteri Bottas respectively. The trio all placed just ahead of the McLaren drivers, with Button and Alonso piloting the newly liveried McLaren-Honda.
Practice one time-sheets:
POS | Driver | Team | Time | Laps |
1 | Nico Rosberg | Mercedes | 1’26.828 | 28 |
2 | Lewis Hamilton | Mercedes | 1’26.898 | 27 |
3 | Sebastian Vettel | Ferrari | 1’27.806 | 21 |
4 | Kimi Raikkonen | Ferrari | 1’27.832 | 16 |
5 | Carlos Sainz | Toro Rosso | 1’28.132 | 27 |
6 | Max Verstappen | Toro Rosso | 1’28.529 | 23 |
7 | Daniil Kvyat | Red Bull | 1’28.785 | 7 |
8 | Felipe Massa | Williams | 1’28.831 | 21 |
9 | Daniel Ricciardo | Red Bull | 1’29.075 | 9 |
10 | Felipe Nasr | Sauber | 1’29.140 | 14 |
11 | Nico Hulkenberg | Force India | 1’29.409 | 20 |
12 | Raffaele Marciello | Sauber | 1’29.630 | 15 |
13 | Jolyon Palmer | Lotus | 1’29.676 | 21 |
14 | Susie Wolff | Williams | 1’29.708 | 22 |
15 | Fernando Alonso | McLaren | 1’29.813 | 22 |
16 | Jenson Button | McLaren | 1’29.817 | 22 |
17 | Sergio Perez | Force India | 1’30.096 | 19 |
18 | Pastor Maladonado | Lotus | 1’30.110 | 7 |
19 | Will Stevens | Manor | 1’32.471 | 22 |
20 | Roberto Merhi | Manor | 1’32.647 | 20 |
The Spanish sun was well and truly beating down on the Circuit de Catalunya for the start of the second practice session, with the mercury peaking at around 50 degrees.
Lewis Hamilton took back the top spot, but he was still down on his team-mates time from the first 90 minute session. Rosberg fell down to third in the session and was 8 tenths off of Hamilton. Sebastian Vettel split the pair for Ferrari and was 4 tenths off of the leader. Kimi Raikkonen was only a tenth down on Rosberg in 4th place.
Daniil Kvyat had a better session in terms of mileage and position, with the Russian finishing 5th with 25 laps on the board. Max Verstappen was less than a tenth off of 6th place for Toro Rosso.
Jenson Button and McLaren had an encouraging session, with the 2009 champion managing to take 7th place at the end of the session after 31 laps. He was just ahead of Valtteri Bottas, who took his Williams back from Susie Wolff, with Carlos Sainz and Felipe Massa taking the final spots in the top 10.
Daniel Ricciardo’s luck continued to go awry, with the smiley Australian only completing 4 laps after the team had to replace his Renault engine once again. He ended the session in 14th; two places behind Romain Grosjean who was similarly hampered with technical issues.
Practice two time-sheets:
POS | Driver | Team | Time | Laps |
1 | Lewis Hamilton | Mercedes | 1’26.852 | 26 |
2 | Sebastian Vettel | Ferrari | 1’27.260 | 37 |
3 | Nico Rosberg | Mercedes | 1’27.616 | 35 |
4 | Kimi Raikkonen | Ferrari | 1’27.780 | 36 |
5 | Daniil Kvyat | Red Bull | 1’27.943 | 25 |
6 | Max Verstappen | Toro Rosso | 1’28.017 | 32 |
7 | Jenson Button | McLaren | 1’28.494 | 31 |
8 | Valtteri Bottas | Williams | 1’28.525 | 39 |
9 | Carlos Sainz | Toro Rosso | 1’28.674 | 31 |
10 | Felipe Massa | Williams | 1’28.712 | 36 |
11 | Fernando Alonso | McLaren | 1’28.723 | 28 |
12 | Romain Grosjean | Lotus | 1’29.086 | 14 |
13 | Daniel Ricciardo | Red bull | 1’29.098 | 4 |
14 | Pastor Maldonado | Lotus | 1’29.217 | 34 |
15 | Felipe Nasr | Sauber | 1’29.333 | 37 |
16 | Marcus Ericsson | Sauber | 1’29.361 | 34 |
17 | Nico Hulkenberg | Force India | 1’29.601 | 38 |
18 | Sergio Perez | Force India | 1’29.707 | 35 |
19 | Will Stevens | Manor | 1’31.929 | 30 |
20 | Roberto Merhi | Manor | 1’32.751 | 23 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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