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By Emanuele Venturoli| Posted August 20, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Formula One has returned after its 3 week summer break for the two Friday practice sessions for the 2015 Belgian Grand Prix at Spa Francorchamps.
Nico Rosberg ended the day as the fastest man in both sessions, with Lewis Hamilton just behind followed by the Red Bull and Ferrari drivers on both occasions. The day wasn’t so simple for Rosberg after a scary tyre blow out at almost 200mph in practice 2.
Nico Rosberg held an advantage of 2 tenths of a second over team-mate Lewis Hamilton in the first 90 minute practice session at Spa Francorchamps. Unlike some practice sessions so far this year, their rivals seemed to be close to them. Red Bull and Ferrari had both of their drivers within a second of Nico Rosberg; with Daniel Ricciardo 3rd ahead of Kimi Raikkonen, Sebastian Vettel and Daniil Kvyat.
Max Verstappen was announced as a Toro Rosso driver just over a year ago now and will be looking for a good result following his fantastic 4th place last time out in Hungary. He finished the first practice session in 7th; just ahead of his team-mate Carlos Sainz.
Sergio Perez and Valtteri Bottas rounded out the top 10, with Pastor Maldonado 11th. The Venezuelan caused the session’s one and only red flag after crashing on the exit of Les Combes. He would not make it back out until after the second session had begun. Jolyon Palmer was in the sister Lotus car and was the only reserve/test driver to make an appearance this weekend. He ended the session 17th fastest.
Practice 1 results:
POS |
Driver |
Team |
Time |
Laps |
1 |
Nico Rosberg |
Mercedes |
1’51.082 |
19 |
2 |
Lewis Hamilton |
Mercedes |
1’51.324 |
24 |
3 |
Daniel Ricciardo |
Red Bull |
1’51.373 |
18 |
4 |
Kimi Raikkonen |
Ferrari |
1’51.478 |
23 |
5 |
Sebastian Vettel |
Ferrari |
1’51.866 |
21 |
6 |
Daniil Kvyat |
Red Bull |
1’52.960 |
18 |
7 |
Max Verstappen |
Toro Rosso |
1’52.158 |
27 |
8 |
Carlos Sainz |
Toro Rosso |
1’52.421 |
26 |
9 |
Sergio Perez |
Force India |
1’52.423 |
20 |
10 |
Valtteri Bottas |
Williams |
1’52.511 |
19 |
11 |
Pastor Maldonado |
Lotus |
1’52.539 |
15 |
12 |
Nico Hulkenberg |
Force India |
1’52.614 |
20 |
13 |
Felipe Nasr |
Sauber |
1’52.640 |
16 |
14 |
Felipe Massa |
Williams |
1’52.653 |
22 |
15 |
Marcus Ericsson |
Sauber |
1’53.426 |
16 |
16 |
Fernando Alonso |
McLaren |
1’53.502 |
15 |
17 |
Jolyon Palmer |
Lotus |
1’53.799 |
23 |
18 |
Jenson Button |
McLaren |
1’54.225 |
14 |
19 |
Will Stevens |
Manor |
1’55.501 |
16 |
20 |
Roberto Merhi |
Manor |
1’55.086 |
17 |
Nico Rosberg continued to hold his advantage in the second practice session at Spa as he kept the lead ahead of Lewis Hamilton. The pair were separated by just 3 tenths, with Daniel Ricciardo continuing to be their closest challenger in the Red Bull; 7 tenths the gap between the Australian and Rosberg.
Nico’s session was ended rather abruptly after he suffered a scary tyre blowout at Blanchimont; one of the fastest corners on the circuit as the drivers reach speeds of up to 200mph. Thankfully the blowout only resulted in a high-speed spin rather than contact with a wall. The red flag was bought out to clear the track of tyre debris.
Daniil Kvyat and Kimi Raikkonen continued to show reasonable pace in 4th and 5th. The pair were just over a second off of Rosberg at the top of the time-sheets. Nico Hulkenberg was 6th fastest for Force India ahead of Romain Grosjean in the Lotus.
Sauber looked to be more competitive now that they have received upgraded Ferrari engines. Marcus Ericsson and Felipe Nasr were 8th and 9th in the session; but Ericsson’s session ended prematurely after the Swedish driver put the car in the wall at Pouhon. The car was quite heavily damaged, with Marcus apologizing to the team on the radio soon after the impact.
Sebastian Vettel was only 10th fastest in the second session and seemed as though he was slower than his newly resigned team-mate Kimi Raikkonen so far this weekend. He was 1.5 seconds down on Rosberg’s fastest time in P1.
Practice 2 times:
POS |
Driver |
Team |
Time |
Laps |
1 |
Nico Rosberg |
Mercedes |
1’49.385 |
19 |
2 |
Lewis Hamilton |
Mercedes |
1’49.687 |
23 |
3 |
Daniel Ricciardo |
Red Bull |
1’50.136 |
15 |
4 |
Daniil Kvyat |
Red Bull |
1’50.399 |
18 |
5 |
Kimi Raikkonen |
Ferrari |
1’50.461 |
23 |
6 |
Nico Hulkenberg |
Force India |
1’50.461 |
21 |
7 |
Romain Grosjean |
Lotus |
1’50.489 |
21 |
8 |
Marcus Ericsson |
Sauber |
1’50.709 |
18 |
9 |
Felipe Nasr |
Sauber |
1’50.928 |
24 |
10 |
Sebastian Vettel |
Ferrari |
1’50.940 |
23 |
11 |
Sergio Perez |
Force India |
1’50.971 |
21 |
12 |
Carlos Sainz |
Toro Rosso |
1’51.037 |
24 |
13 |
Max Verstappen |
Toro Rosso |
1’51.117 |
25 |
14 |
Valtteri Bottas |
Williams |
1’51.250 |
25 |
15 |
Pastor Maldonado |
Lotus |
1’51.317 |
16 |
16 |
Felipe Massa |
Williams |
1’51.588 |
26 |
17 |
Jenson Button |
McLaren |
1’51.854 |
16 |
18 |
Fernando Alonso |
McLaren |
1’52.570 |
14 |
19 |
Will Stevens |
Manor |
1’54.065 |
17 |
20 |
Roberto Merhi |
Manor |
1’54.253 |
14 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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