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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 11, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has topped the time-sheets at the first of a two day Formula One mid-season test at the Circuit de Catalunya in Spain. The German won the Spanish Grand Prix at the same venue last Sunday ahead of team-mate Lewis Hamilton.
Today’s test is one of four days of mid-season testing, with one more day scheduled at the Circuit de Catalunya tomorrow before a further 2 day test following the Austrian Grand Prix at the Red Bull Ring in June. Every team apart from Manor elected to hit the track over the first 2 day test, with the team deciding to focus their attentions on getting their cars ready for the next round in Monaco instead.
Nico Rosberg ended the first day in the same style that he did in the Grand Prix 2 days ago. The German was at the top of the time-sheets with a 1’24.374, a time that was 3 tenths quicker than his pole position time last weekend of 1’24.681. Nico also completed the highest tally of laps by a driver, with 146 laps adding to a total of over 700 laps at the circuit this year for the #6 driver if you combine his pre-season testing and Grand Prix weekend totals.
Somewhat reminiscent of pre-season testing was how far up the time-sheets Sauber were. Marcus Ericsson put the C34 in 2nd place at the end of the day, falling just shy of 100 laps after a delayed start in the morning. Sauber’s third driver Raffaele Marciello was also in action today for Ferrari. The Scuderia junior driver logged 125 laps with a best time that was just 2 hundredths slower than Ericsson. The Italian will commandeer the Sauber for tomorrow’s running; with Marciello one of the only drivers to be taking part in both days of testing.
Daniil Kvyat was 4th fastest as the Red Bull team continued to try and iron out issues with the Renault power-unit. Rumours emerged today that the Austrian outfit are in talks with Audi regarding a possible take-over, but this wasn’t on the mind of Kvyat, who completed 101 laps of the circuit. Fellow regular Formula One driver Pastor Maldonado was also out on-track today for Lotus, with the Venezuelan setting the 5th fastest time. He will hand the car over to reserve driver Jolyon Palmer for tomorrow.
2 drivers made their Formula One testing debut in today’s session, with British driver Nick Yelloly finishing the fastest of the two in 6th place for Force India. The 24 year old is currently driving with Force India backed GP2 team Hilmer Motorsport in GP2. He was scheduled to drive tomorrow, but his debut has been bought forward after Pascal Wehrlein decided to sit-out after feeling unwell.
The second Formula one debutant was French Red Bull junior driver Pierre Gasly. Pierre finished as a runner-up in last year’s Formula Renault 3.5 season, with current Toro Rosso driver Carlos Sainz pipping him to the title. Gasly was driving Sainz’s Toro Rosso today, with the Frenchman taking the 7th fastest time; 3 tenths slower than Yelloly in 6th.
Felipe Massa was the penultimate driver on the time-sheets after 54 laps. Massa struggled in the Williams in last weekend’s Grand Prix and the team will be scratching their heads as they try to find out what went wrong. They finished 1.6 seconds ahead of the final driver on the list; Oliver Turvey. Oliver was behind the wheel of the McLaren-Honda; with the team testing a number of different parts to try and improve their pace. Turvey will give the car back to regular driver Jenson Button, who spent half of Sunday’s race trying to cope with a very loose rear end. Button later labelled the race as the scariest of his life.
Catalunya mid-season test day 1 time-sheets:
POS | Driver | Team | Time | Laps |
1 | Nico Rosberg | Mercedes | 1’24.374 | 146 |
2 | Marcus Ericsson | Sauber | 1’26.624 | 98 |
3 | Raffaele Marciello | Ferrari | 1’26.648 | 125 |
4 | Daniil Kvyat | Red Bull | 1’26.904 | 101 |
5 | Pastor Maldonado | Lotus | 1’27.338 | 60 |
6 | Nick Yelloly | Force India | 1’27.396 | 109 |
7 | Pierre Gasly | Toro Rosso | 1’27.639 | 131 |
8 | Felipe Massa | Williams | 1’27.911 | 54 |
9 | Oliver Turvey | McLaren | 1’28.542 | 68 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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