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By Riccardo Tafà| Posted March 28, 2016 | In MotoGP, Sport News
G.P. de la República Argentina: Following a positive first GP of the season for the Repsol Honda team, with Marc Marquez and Dani Pedrosa posting podium and top-five results, respectively, the squad now heads to Argentina for round two. This will be the first of two back-to-back flyway races, and the team is ready to tackle the challenges that will be presented at the championship’s sole South American stop.
There was no winter test at Rio Hondo and it will therefore be crucial to make the most of the track time available and quickly understand the right direction to follow with bike setup. Tyre choice will also be a key point at the circuit, which is demanding for tyres; Michelin has never raced at the venue, although they did conduct a testing session with Michele Pirro in 2015. That said, Marc and Dani, together with their crews, significantly expanded their knowledge of the RC213V’s setup in Qatar. Both riders like the Argentine track, where they delivered a Honda 1-2 result during their first visit in 2014, although last year wasn’t as rewarding, with Marc crashing out of the race while fighting for the win and Dani not even racing due to the surgery he had just undergone to solve his arm pump problem.
FP1 will commence Friday morning at 9:55 a.m. local time.
Marc Marquez
CHAMPIONSHIP STANDING: 3RD – 16 POINTS
“We come to Argentina in a positive mood after achieving a third-place finish in Qatar, a result that wasn’t really predictable before the start of the season. We worked very hard and very well with Honda and with the team over the weekend, and on race day I was able to push as hard as is currently possible. Of course we haven’t had a winter test here to count on and we’ll have to see if the setup we found in Qatar will also work here. That would be a good step forward for us, generally speaking, and we could even aim for a little bit better result on Sunday. Of course it will be a question mark until Friday but all in all, Argentina is a circuit that I like. We’ve always been fast here, so I feel positive for the weekend.”
Marc Marquez
Marc Marquez Statistics
Date of Birth 17/02/1993
Birthplace Lleida, (Catalonia) – Spain
Height 168 cm
Weight 59 kg
Hobbies Mountain Biking, Video games
Racing Number 93
First Race 1998 “Enduro per nens”
Grand Prix Debut 2008 125cc Portugal GP (KTM 125 FRR)
GPs raced 133
GP pole positions 58 (14 in 125cc, 14 in 250cc, 30 in MotoGP)
Total GP podiums 79 (14 x 125cc, 25 x Moto2, 40 x MotoGP)
Total GP wins 50 (10 x 125cc, 16 x Moto2, 24 x MotoGP)
First GP Win 2010 125cc Italian GP (Derbi RSA 125)
World titles 4 (1 x 125cc – 2010, 1 x Moto2 – 2012, 2 x MotoGP – 2013, 2014)
Dani Pedrosa
CHAMPIONSHIP STANDING: 5TH – 11 POINTS
“At the Qatar GP, we made a consistent step forward with the setup compared to the winter test. We improved our pace and I was able to maintain it during the race, with good consistency. The positives were that my arm worked well at a track that has proven challenging in that respect in the past, and that we were able to learn more about the new bike. But it’s still not enough; we need to improve the riding position, the way the bike behaves on the track and the setup in general in order to find better speed, because at the moment the gap to the leaders is still too big. That will be our target for Argentina. I didn’t race here last season but I have good memories of the track from 2014, I like the layout and I hope we’ll be able to take another step.”
Dani Pedrosa
Dani Pedrosa Statistics
Date of Birth 29/09/1985
Birthplace Sabadell, (Catalonia) – Spain
Height 160 cm
Weight 51kg
Hobbies Cycling, Motocross, Windsurfing, Cinema
Racing number 26
First race 1997 Pocket bike race
Grand Prix debut 2001. 125cc Japanese GP, Suzuka – (Honda RS125R)
GPs raced 245
GP pole positions 46 (9 in 125cc, 9 in 250cc, 28 in MotoGP)
Total GP podiums 141 (17 x 125cc, 24 x 250cc, 100 x MotoGP)
Total GP wins 51 (8 x 125cc, 15 x 250cc, 28 x MotoGP)
First GP win 2002. 125cc Dutch GP, Assen – (Honda RS125R)
World titles 3 (1 x 125cc – 2003, 2 x 250cc – 2004, 2005)
Rider Standings
Pos. Rider Num Nation Points Team
1 LORENZO
Jorge 99 SPA 25 Movistar Yamaha MotoGP
2 DOVIZIOSO
Andrea 4 ITA 20 Ducati Team
3 MARQUEZ
Marc 93 SPA 16 Repsol Honda Team
4 ROSSI
Valentino 46 ITA 13 Movistar Yamaha MotoGP
5 PEDROSA
Dani 26 SPA 11 Repsol Honda Team
6 VINALES
Maverick 25 SPA 10 Team Suzuki Ecstar
7 ESPARGARO
Pol 44 SPA 9 Monster Yamaha Tech 3
8 SMITH
Bradley 38 GBR 8 Monster Yamaha Tech 3
9 BARBERA
Hector 8 SPA 7 Avintia Racing
10 REDDING
Scott 45 GBR 6 Octo Pramac Racing
11 ESPARGARO
Aleix 41 SPA 5 Team Suzuki Ecstar
12 LAVERTY
Eugene 50 IRE 4 Aspar MotoGP Team
13 BAUTISTA
Alvaro 19 SPA 3 Aprilia Racing Team Gresini
14 MILLER
Jack 43 AUS 2 Estrella Galicia 0,0 Marc VDS
15 RABAT
Tito 53 SPA 1 Estrella Galicia 0,0 Marc VDS
Team Standings
Pos. Team Points
1 Movistar Yamaha MotoGP 38
2 Repsol Honda Team 27
3 Ducati Team 20
4 Monster Yamaha Tech 3 17
5 Team Suzuki Ecstar 15
6 Avintia Racing 7
7 Octo Pramac Racing 6
8 Aspar MotoGP Team 4
9 Aprilia Racing Team Gresini 3
10 Estrella Galicia 0,0 Marc VDS 3
Constructor Standings
Pos. Team Points
1 Yamaha 25
2 Ducati 20
3 Honda 16
4 Suzuki 10
5 Aprilia 3
Location Information
G.P. de la República Argentina. The Termas de Río Hondo Circuit is located 6km from the city which gives the venue its name, in the Province of Santiago del Estero. It was built in a 150 hectare area and officially inaugurated on May 11, 2008, during the visit of Argentina´s Touring Car Racing championship. In… read more.
Length 4.806 kilometres / 2.986 miles
Width 16 metres
Left corners 5
Right corners 9
Longest straight 1.076 kilometres / 0.669 miles
Constructed 2008
Modified 2013
Circuit Records
Pole Position 1m 37.683s (177.1km/h) Marc Marquez (Honda, 2014)
Race Lap 1m 39.019s (174.7 km/h) Valentino Rossi (Yamaha, 2015)
Race Time 41m 35.644s (173.3 km/h) Valentino Rossi (Yamaha, 2015)
2015 Race Winner Valentino Rossi (Yamaha)
Autódromo Provincial Termas de Río Hondo, Termas de Río Hondo, Santiago del Estero Province, Argentina
REPSOL HONDA TEAM PRESS RELEASE
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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