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By Riccardo Tafà| Posted July 12, 2016 | In MotoGP, MotoGP
After a three-week resting period between the Dutch and the German GP, Movistar Yamaha MotoGP’s Jorge Lorenzo and Valentino Rossi are eager to start the ninth round of the 2016 MotoGP World Championship this weekend at the GoPro Motorrad Grand Prix Deutschland. Lorenzo arrives at Sachsenring with the objective to close down the 24-point gap to the championship leader by delivering a top result before the summer break starts.
The Mallorcan is familiar with the German rostrum; he produced an impressive premier class podium streak from 2009 until 2012, securing four consecutive second places and a third place in the MotoGP class in 2014. Feeling in great shape after enjoying some rest over the last few weeks, he made it his goal this year to conquer first place at Sachsenring for the first time in his career. Teammate Rossi is more focused than ever on gaining some points in the championship standings and has made it his mission to finish ahead of his closest rivals. Having shown a competitive pace throughout the season, he is feeling confident that he will be able to produce a strong race this weekend. Despite the Sachsenring circuit being quite narrow, he likes the track and his fondness shows in his previous results. The Doctor has scored four MotoGP race wins at the German circuit, as well as three second places and two third positions in the premier class, and hopes to add another victory this year. Chemnitz hosted car and motorcycle races on the roads around the town in the 1920s before Sachsenring was built in 1996 for safety reasons. Just two years later the track hosted its first MotoGP event and has continuously been updated since. The just 12m wide asphalt and a majority of slow left corners make this circuit one of the slowest tracks on the calendar, but there will still be plenty of action at the twisty circuit.
MASSIMO MEREGALLI TEAM DIRECTOR: “After a three-week break between the race in Assen and Sachsenring we‘ve all had a chance to recharge our batteries for the upcoming weekend and we can‘t wait to get started. Both Vale and Jorge have been able to get some rest, but after such a long period off the track they look forward to stepping onboard their bikes again this weekend for the last race before the summer break. This track is not one of the most suitable circuits on the MotoGP calendar for our bike, but as always we will put in a 100% effort and we‘ll try to get our first win here since 2009. Our riders are focused and motivated, so we intend to hit the ground running on Friday and look forward to putting on a great show”
JORGE LORENZO MOVISTAR YAMAHA MOTOGP RIDER: “We are facing the last round of the first part of the season and we are eager to have a great result before summer holiday. I didn‘t expect such a difficult race in Assen but ultimately we were able to get some valuable points for the championship. Now we are visiting Sachsenring, a circuit where I‘ve never won. It‘s always a challenging track for both me and the YZR-M1, but this year – with different electronics and tyres – you never know. Every race is a question mark so let‘s see if this time we can be more competitive in Germany!”
VALENTINO ROSSI MOVISTAR YAMAHA MOTOGP RIDER: “I really want to get back on track. Over these last few days I‘ve rested at home, but now I want to leave for the race at Sachsenring. In Assen we worked well throughout the weekend and we were really fast, both in wet and dry conditions, but the race was not very lucky for us. At the Sachsenring circuit we will have to work well as we have been doing during all weekends this season. We are fast and I‘m comfortable with the YZR-M1 and with the Michelin tyres. I like this track and Sunday I will do my best to make it a good race.”
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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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