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Marquez takes 8th win at Sachsenring, leads Championship
By Emanuele Venturoli| Posted July 2, 2017 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted July 2, 2017 | In MotoGP, Motor Racing, Motorsports
Marquez takes 8th win at Sachsenring, leads Championship
Marc Marquez took his second win of 2017 and his eighth in a row at the Sachsenring after starting from pole position, with teammate Dani Pedrosa joining him on the podium to complete the fourth double-podium finish (Austin, Jerez, Catalunya, Sachsenring) for Repsol Honda in nine races.
Marc Marquez GermanGP Sachsering 2017
Marc and Dani got away from the front row brilliantly at the start, entering the first corner in first and second places, respectively. On lap five, Jonas Folger moved past Dani, and he overtook Marc on the following lap. Marc moved back on top on lap 11 and went on to take a momentous victory that earned him the lead in the Championship before the four-week summer break. Marc dedicated his 31st MotoGP win (the same tally as Eddie Lawson) to Nicky Hayden, who passed away in May.
Following his fifth podium finish this year, Dani lies in fifth place in the Championship standings, having cut his gap to the top to only 26 points.
The Repsol Honda Team will be back on the track for a two-day test in Brno on July 17 and 18.
Marc Marquez
1ST
“I’m very, very happy. I knew before the weekend that this was an important moment in the Championship and that the Sachsenring was an important circuit for us. It was the place to take a risk if necessary and to try to win. So I’m happy we took these 25 points and the lead in the Championship before the summer break. I wish to dedicate this win to Nicky (Hayden) and his family. I had promised this to myself after his incident because we had some very good moments together and he was a friend. The race was very tight. Honestly, before the start I thought I would have to battle with Dani, but actually there was also another very fast opponent. I was very surprised at the beginning to see Jonas there, and I thought he might stay in between with the other riders, but he actually remained there! He was quite a tough opponent! The Championship is very close with four riders within 10 points and with Dani also not far away. Everything is open, so we’ll keep the same mentality, the same positivity and hard work. Now we have a few days of holidays, but not too much to be ready for Brno test!”
Dani Pedrosa
3RD
“I’m happy enough with this podium. We worked very well this weekend, trying to manage every situation. In the race I felt really strong in the first laps and was able to stay close to Marc. Then I started to lose grip in the rear tyre, but I thought ‘Okay, no problem; it’s going to be a long race and it’s normal to lose some grip.’ But when Jonas passed me, I tried to follow and I couldn’t keep contact. I tried to manage but when I felt the tyre was spinning too much I settled for a podium. I expected to be a little bit stronger but all in all it was a positive result, as we gathered some good points for the Championship. I feel positive, we have two days to test during the summer, and we’ll work on the areas we know we must improve, especially to make the tyres work well no matter the conditions in order to be more consistent in the second part of the Championship.”
German GP 2017 Race Results
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Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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