By Silvia Schweiger| Posted July 27, 2022 | In MotoGP
The 2021MotoGP Championship has just ended, but the upcoming 2022 season is not that far away. In fact, the MotoGP paddock will kick off the new year in style with three events in Southeast Asia:
The Moto2 and Moto3 classes will enjoy a single test session at the Jerez Circuit from February 22 to 24. That means there are only two months left and we can sit back on the couch to watch the fun and spectacular races of the world’s fastest two-wheelers.
How to watch MotoGP? First of all, let us remember that more than 200 nations in the world receive the live signal of the races: the MotoGP and the spectacle of racing start from the track and reach 432 MILLION homes around the world. These are truly enormous numbers and represent the culmination of a very detailed and full-bodied strategic plan involving the synergistic efforts of an entire organization, including production and distribution.
In fact, the MotoGP World Championship is a perfect example of how one of the world’s most important and watched sports shows is managed, especially when it comes to building and distributing a top entertainment product.
Perhaps not everyone knows this, but the owner of the rights to the MotoGP Championship is a Spanish company called Dorna. Founded in 1988, Dorna Sports became the organizer of the FIM Road Racing World Championship Grand Prix (MotoGP™) in 1991. Dorna is then in charge of the production and distribution of the MotoGP Championship throughout the season. In order to do this, Dorna created a full-fledged media powerhouse that handles all three classes throughout the duration of the championship.
For each race, more than 18 hours of live content is processed thanks to 66 live feeds and more than 180 HD Live cameras-if you think about it, when you watch practice or the race, footage comes in from as many different points as the OnBoards on the bikes, high-speed cameras, cameras from the helicopter, chest cams, and many other sophisticated pieces of equipment that broadcast live, covering every viewpoint and angle to give the viewer a complete idea of the on-track experience.
Graphics, telemetry, heartbeat modules and more are also taken care of by Dorna, and help bring to life as much as 14 Terabytes of content for each race, then delivered around the world via fiber and satellite also thanks to the support of Tata Communications.
150 media professionals work tirelessly at each event to enable detailed and tailored distribution. The MotoGP TV Live signal reaches more than 200 countries for a total of 22,208 hours of broadcasting. 432 Million homes around the planet are connected via cable/satellite networks while, on the ground, 11 TV stations, 7 international photo agencies and 50 media outlets handle customized broadcasts for major markets such as the UK, Spain and Italy.
Just 10 days ago, Dorna announced a new agreement with Eclat Media Group for exclusive broadcast rights to the MotoGP championship from October 2021 until the end of 2026. Over five seasons of agreement that will expand coverage for MotoGP™ fans in more than 15 territories in Southeast Asia.
The agreement includes both exclusive pay and free-to-air broadcasting and digital rights for MotoGP™ in the Republic of Korea, Brunei, Cambodia, East Timor, Hong Kong, Laos, Macau, Mongolia, Myanmar, Philippines, Singapore, Taiwan , and Vietnam, as well as the host nations of the Malaysian Grand Prix and Thailand, and pay TV rights for MotoGP in Indonesia.
The following is a list, though not complete, of the most important broadcasters showing MotoGP viewing in each country (with the well-known presence in Italy and Spain of Sky and DAZN):
MotoGP super fans can also take advantage of the MotoGP Video Pass opportunity, the official online video platform of MotoGP, to watch content and races from mobile as well.
The MotoGP VideoPass 2022 experience, which can be enjoyed anywhere from any device live or on demand, allows the viewer to follow four feeds simultaneously by splitting the screen and play with different video configurations for each session of each race. Highlights, custom replays, and an outstanding library of first-rate MotoGP content are available to subscribers in 1080p quality.
The programming is full-bodied and the distribution is as well, we just have to wait a little longer to get going with the new season. If you are interested in learning more about any MotoGP-related opportunities , please do not hesitate to contact us.
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Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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