The Formula E, the world championship for electric single-seaters, continues to grow in popularity and importance.
As season 11, which will take place between 2024 and 2025, approaches, it is the perfect time to explore the race calendar and understand why becoming a partner in this championship could be a winning strategic move for companies.
Formula E Season 11 Calendar
Formula E season 11 features 17 races spread across 11 locations on 3 continents, offering an exciting mix of permanent and road circuits.
Here is an overview of the key dates and locations:
- Dec. 7, 2024: Opening in São Paulo, Brazil
- January 11, 2025: Mexico City, Mexico
- Feb. 14-15, 2025: Diriyah, Saudi Arabia (double race)
- April 12, 2025: Miami, USA
- May 3-4, 2025: Monaco, Principality of Monaco (double race)
- May 2025: Tokyo, Japan (double race)
- End of May 2025: Shanghai, China (double race)
- June 21, 2025: Jakarta, Indonesia
- July 12-13, 2025: Berlin, Germany (double race)
- July 26-27, 2025: London, UK (double race and season finale)
Why Become a Formula E Partner
Becoming a Formula E partner offers numerous strategic advantages for companies due to the championship’s emphasis on sustainability, innovation and technology.
Jake Dennis (GBR, Avalanche Andretti Formula E)
Sustainability and Innovation
Formula E is a pioneer in promoting electric mobility and sustainable technologies.
The race cars are powered by electric motors and rechargeable batteries, positioning the championship as a leader in the fight against climate change.
This focus on sustainability attracts companies that want to be associated with green and innovative values.
Global Visibility
With races taking place in iconic cities around the world, Formula E offers an unparalleled platform for global visibility.
Partners can benefit from significant exposure through international media coverage and direct engagement with fans in host cities.
Marketing Opportunities and Fan Engagement.
Formula E offers unique marketing opportunities , ranging from creating digital campaigns to experiential events at circuits.
Sponsors can interact directly with fans in E-Villages, offering captivating and memorable experiences within the city’s territory, relying on “captive” audiences already in the area.
Affordable Sponsorship Costs
Compared to other motorsport leagues, Formula E sponsorship costs are relatively affordable.
Sponsorship options range from basic to more comprehensive packages, allowing companies to choose the level of involvement that best suits their needs and budget.
Collaborations with Leading Brands
Formula E collaborates with global brands such as ABB, Julius Bär and Hankook, which are at the forefront of promoting electric mobility and innovative technologies.
These collaborations offer partners the opportunity to be associated with industry leaders and participate in joint initiatives.
Why Sponsor a Formula E Team Versus a Formula 1 Team.
Sponsoring a Formula E team has several advantages over the Formula 1, despite F1 being one of the most prestigious and followed sports in the world.
Sustainability and Ecological Image
Formula E stands out for its commitment to environmental sustainability, an increasingly central issue for businesses and consumers.
Races are held in city centers, facilitating access for fans and promoting an image of sustainability that can enhance the perception of the associated brand.
Costs
Sponsorship costs in Formula E are generally lower than in Formula 1, making it more affordable for companies wishing to join a top-level motorsport championship without investing substantial sums.
Technological Innovation
Formula E is a test bed for future technologies, especially in the field of electric mobility.
Sponsoring a Formula E team allows companies to be associated with innovations that could become automotive standards, offering a competitive advantage in terms of image and brand perception.
Diversified Audiences and Urban Involvement.
Formula E races are held in cities around the world, allowing sponsors to reach diverse audiences and directly engage consumers in urban settings.
This urban approach provides a unique opportunity to interact with fans in ways that are not possible at traditional Formula 1 circuits.
Let’s summarize.
Formula E season 11 promises to be an exciting and innovative event, with races in some of the world’s most iconic cities.
For companies, becoming a partner in this championship is not only an opportunity to increase global visibility, but also to be associated with values of sustainability and innovation. With a growing audience and a focus on cutting-edge technologies, Formula E provides an ideal platform for companies to position themselves as leaders in the future of sustainable mobility. Sponsoring a Formula E team also offers specific advantages over Formula 1, making this a particularly attractive choice for future-oriented companies.
