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By Riccardo Tafà| Posted September 5, 2016 | In MotoGP, Sport News
Misano Circuit Italy
Misano Circuit Italy
The Misano circuit was constructed in 1972 and has since undergone several modifications. A regular scene for Italian GP throughout the ’80s and early ’90s, it returned to the MotoGP calendar in 2007, when the racing direction changed from counter-clockwise to clockwise.
Renamed in 2012 as the Misano World Circuit Marco Simoncelli, it’s 4.18 km in length and features five left turns and nine rights.
Marc Marquez has an incredible record in Misano, having taken a remarkable victory in mixed conditions last year and finished second in 2013 (MotoGP). He also won in 2012 and 2011 (Moto2) and in 2010 (125cc).
Dani Pedrosa has also enjoyed good MotoGP results at the track, with one victory (2010), a second place (2011) and three third places (2014, 2013, 2009).
Marc Marquez
CHAMPIONSHIP STANDING: 1ST – 210 POINTS
“All in all we got an okay result in England, as even though we didn’t make the ideal choice with the front tyre, in the end we lost just three points. Now we head to Misano, which is quite a different track as it is twisty and slow. In San Marino I expect to fight again for the podium if we work well during the weekend. I’m happy to go racing in Italy, where I really hope the weather will be nice and give us the chance to make the most of every session.”
Dani Pedrosa
CHAMPIONSHIP STANDING: 5TH – 120 POINTS
“We arrive in Misano from a race that helped us to gain a little bit more confidence and motivation. Lap by lap, I was better able to understand our strong points and weak points. We need to keep the same style in the next race weekend, focusing in the practices, not making too many changes on the bike and working to understand how to use the tyres better, choosing those that adapt better to the track. We must remain completely focused on the job.”
Location Information
Close to the city of Rimini, the Misano Adriático circuit was constructed in 1972 and has since undergone an array of modifications. A regular scene for Italian Grands Prix throughout the 80s and early 90s, Misano returned to the MotoGP calendar in 2007.With updated facilities, track and grandstands, the Misano… read more.
Misano World Circuit
Length 4.226 kilometres / 2.626 miles
Width 14 metres
Left corners 6
Right corners 10
Longest straight 0.565 kilometres / 0.351 miles
Constructed 1969
Modified 2008
Circuit Records
Pole Position 1m 32.146s (165.1 km/h) Jorge Lorenzo (Yamaha, 2015)
Race Lap 1m 33.273s (163.1km/h) Jorge Lorenzo (Yamaha, 2015)
Race Time 44m 05.522s (161.0 km/h) Jorge Lorenzo (Yamaha, 2013)
2015 Race Winner Marc Marquez (Honda, 2015)
Misano World Circuit “Marco Simoncelli”, Via Daijiro Kato, Misano Adriatico, Rimini, Italy – View in Google Maps
www.misanocircuit.com
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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