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By Riccardo Tafà| Posted October 10, 2016 | In MotoGP, MotoGP
Japan, Australia and Malaysia await Michelin on the tour, with the 4,801 m, Japan MotoGP Circuit Twin Ring Motegi track being the first venue to welcome the French tyre specialists.
The Japanese circuit features hard-braking zones and many acceleration sectors over its technical and medium abrasive surface that will certainly give a thorough and intensive test to the MICHELIN Power Slicks.
With the increased braking and acceleration needed, the centre of the tyres will be the most important aspect of the rubber and Michelin will be supplying tyres to manage the circuit’s layout and also cope with the lower temperatures that can be expected at this time of the year. For the front the choice will be the soft (white band), medium (no band) and hard (yellow band) compounds, whilst the rears will be soft (white band) and medium (no band) versions both featuring an asymmetric design with a harder right-hand shoulder. With rain always a threat in Japan in October, Michelin will have the soft full wet (blue band) and medium wet (no band) for both the front and rear, along with the Intermediate front and rear tyres (silver band) for any changeable conditions.
The Twin Ring Motegi circuit is located approximately three hours’ drive north of Tokyo, between the cities of Mito and Utsunomiya. The circuit was opened in 1997 and joined the MotoGP calendar in 1999. It features six left-hand corners and eight right-hand ones over its technical layout, including the perfectly-named 90-degree corner, which is a top-speed downhill run into a hard braking right-hander. This turn, along with others on the layout, will put the front tyre under intense stress as the stability that is needed from the huge stopping power of a MotoGP bike is fundamental through these corners to give the riders the best handling and braking performance from their respective machines.
Round 15 will get underway on Friday 14th October when Michelin and the MotoGP field will take to the track for two Free Practice sessions. Qualifying for the 24-lap race will take place on Saturday afternoon to decide grid positions. The lights will then change to go and signal the start of the race at 14.00hrs local time (07.00CEST, 06.00BST, 05.00UTC) on Sunday 16th October.
Piero Taramasso – Manager of the Two-Wheel Motorsport Group:
“Motegi signals the start of three very intense weeks where we will travel to Japan, Australia and Malaysia. All three of these races bring their own individual challenges, but also a huge logistical task. We will need to have over 4,000 tyres available for the three races, so to make this happen we have had to send some by sea and the rest will be air-freighted to each venue in readiness for the races.
“The track at Motegi circuit is a really technical circuit with a medium abrasive surface that gives good grip levels. It has some very hard-braking zones and acceleration areas that all create intense stresses on the middle of the tyre. To cope with this we have taken a range of tyres that we believe will cope with the stability that is needed for heavy braking. We have not had much testing at Motegi with the GP riders, so we will be working with our usual detailed process with each and every team and rider to make sure they are in the best position for Sunday.”
Are you looking for Japan MotoGP Packages, Japan MotoGP Packages and Japan MotoGP Hospitality? Here you can find what you’re looking for.
Want to know more about Japan MotoGP Circuit? Japan MotoGP Circuit Wikipedia- Track difficulties
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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