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By Riccardo Tafà| Posted September 25, 2016 | In MotoGP, Sport News
Marc Marquez returned to the top spot of the podium at a Spanish race for the first time since the 2014 finale in Valencia, taking a maiden victory at the Aragón GP. At just 23 years of age, Marquez brings his career tally to 54 wins, equalling Australian legend Mick Doohan. The only rider so far this year to win four races, Marc has extended his championship lead to 52 points over Valentino Rossi and 66 over Jorge Lorenzo, with four rounds to go.
Starting from pole, Marc fought hard to overtake Maverick Viñales and Lorenzo, taking the lead on the second lap. Soon after, a risky moment on lap three could have changed the outcome of his race; Marc almost lost the front in turn 7 and nearly crashed out. He saved it but dropped back to fifth.
It took the Spaniard a few laps to calm down and begin his recovery; he overtook Andrea Dovizioso on lap five, Lorenzo on lap seven, Viñales on lap 10 and finally Rossi on lap 12. He pushed hard for a few laps to pull a gap and then managed the advantage until the chequered flag. Marc was joined on the podium by Honda Motor Director Shinji Aoyama, celebrating the fifth victory by a Honda rider in the last seven races and Honda extending its leading in the Constructor and Team standings.
Dani Pedrosa struggled the entire race with lack of both front and rear tyre grip. In particular, he suffered an unusual degradation of the front tyre, which Michelin will promptly investigate. It was a pity Dani was not able to exploit the great potential he had displayed in the practice sessions, but his determination to fight hard allowed him to gain the 10 points that come with sixth place and to maintain his fourth place in the Championship standings.
Marc Marquez
WINNER
“I’m very happy to have taken the win at a home Grand Prix, and one of my favourite races. I was waiting for this GP, it was a ‘red point’ on the calendar for me, as I saw it as one where I wanted to attack and where I could win the race. It was an important victory, but nothing is finished yet. I said yesterday that something can always happen in a race, and it was a miracle that I didn’t crash today when I almost lost it in turn 7. That was when I decided to relax a little and go back to my mentality from practice of riding precisely and braking in the right places. All this made for a more entertaining race, with many overtaking moves at the start, and a second part in which I was able to open a gap to Valentino, which was important. He had gone several races gaining points on us, and we wanted to stop that trend, because otherwise it would boost his morale and perhaps create doubts for us. Now we leave Aragón with a larger advantage and more convinced ahead of the flyaways. I was very happy on the podium, but the most emotional moment for me today was when [brother] Alex scored his first Moto2 podium. That was really special for me.”
Dani Pedrosa
6TH
“Unfortunately, we didn’t have a good result today, as we had a very difficult race. I didn’t have grip since the beginning of the race; I couldn’t exit the corners with good speed, and that turned out to be my biggest problem in the opening laps. I couldn’t open the throttle out of the corner and I lost ground on the front guys. I tried to manage in the best way possible, but a few laps later I started to have an issue with front tyre as well. I started feeling a vibration, and when I finished the race it was clear there was some problem there. I tried to fight with Crutchlow but I had to slow down my pace. It was a shame but now we must look forward.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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