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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted January 31, 2017 | In MotoGP, Motor Racing
The sun was shining on the final day of the Sepang test, and the Repsol Honda riders wasted no time in taking to the track at 10 a.m.
Completing a productive day of testing that was mainly focused on the RC213V’s latest engine configuration, the chassis and the Michelin tyres, Marc Marquez and Dani Pedrosa improved their setup and pace. Marc today completed 85 laps (more than any other rider), and his time of 1’59.506” on lap 18 was the second-fastest (third in the combined standings), just 0.138” off the top. Dani set today’s fourth-quickest lap with his time of 1’59.578” on lap 64 of 67 (fifth in the combined standings), just under one tenth down on his teammate.
The Repsol Honda riders will now fly to Jakarta, Indonesia, for the official Team Launch on 3 February.
“I’m much happier with my position today, even if the rhythm is really more important. We did a lot of laps, aiming to do as much work as possible, and indeed we did a good job; we completed much of our work schedule, though not everything. We need to make further improvements in some areas where I’m not yet totally comfortable, but even so, I’m happy that we got better and better over the three days, which is the most important thing. Today we again worked a lot on the electronics and also on the bike setup. In the last hour I did a mini-long run of 11 laps, sacrificing the time-attack a bit, but for us it was more important to work on the pace. I’m generally very happy with how the three days went.”
“We were lucky with the weather today. We managed to complete a full day and were able to do many laps and work a lot. Obviously it was the final of three days in very hot conditions, and one already feels a bit tired being this is the first test of the year. Anyway, I may say it was a positive enough day because we made several steps forward. We struggled a bit at the beginning, but as the day went on we were able to fix several things and get quicker. We’re still not 100% but we were a lot faster than the first day, which gives a positive general picture to this first winter test.”
Pos. | Rider | Num | Nation | Team | Time/Gap |
---|---|---|---|---|---|
1 | VINALES Maverick | 25 | SPA | Movistar Yamaha MotoGP | 1’59.368 |
2 | MARQUEZ Marc | 93 | SPA | Repsol Honda Team | 0.138 |
3 | DOVIZIOSO Andrea | 4 | ITA | Ducati Team | 0.185 |
4 | PEDROSA Dani | 26 | SPA | Repsol Honda Team | 0.210 |
5 | ROSSI Valentino | 46 | ITA | Movistar Yamaha MotoGP | 0.221 |
6 | BAUTISTA Alvaro | 19 | SPA | Pull&Bear Aspar Team | 0.260 |
7 | STONER Casey | 27 | AUS | Ducati Test Team | 0.271 |
8 | CRUTCHLOW Cal | 35 | GBR | LCR Honda | 0.360 |
9 | LORENZO Jorge | 99 | SPA | Ducati Team | 0.399 |
10 | ZARCO Johann | 5 | FRA | Monster Yamaha Tech 3 | 0.404 |
11 | IANNONE Andrea | 29 | ITA | Team Suzuki Ecstar | 0.677 |
12 | RINS Alex | 42 | SPA | Team Suzuki Ecstar | 0.689 |
13 | ESPARGARO Aleix | 41 | SPA | Aprilia Racing Team Gresini | 0.740 |
14 | PETRUCCI Danilo | 9 | ITA | Octo Pramac Yakhnich | 0.942 |
15 | FOLGER Jonas | 94 | GER | Monster Yamaha Tech 3 | 0.944 |
16 | MILLER Jack | 43 | AUS | Estrella Galicia 0,0 Marc VDS | 1.071 |
17 | ABRAHAM Karel | 17 | CZE | Pull&Bear Aspar Team | 1.077 |
18 | BARBERA Hector | 8 | SPA | Avintia Racing | 1.169 |
19 | REDDING Scott | 45 | GBR | Octo Pramac Yakhnich | 1.277 |
20 | BAZ Loris | 76 | FRA | Avintia Racing | 1.505 |
21 | SMITH Bradley | 38 | GBR | Red Bull KTM Factory Racing | 1.970 |
22 | LOWES Sam | 22 | GBR | Aprilia Racing Team Gresini | 1.973 |
23 | ESPARGARO Pol | 44 | SPA | Red Bull KTM Factory Racing | 2.138 |
24 | NAKASUGA Katsuyuki | 21 | JPN | Yamaha Factory Racing Team | 2.290 |
25 | TSUDA Takuya | 22 | JPN | Suzuki Test Team | 3.401 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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