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MotoGP: Rossi, Yamaha head home for Mugello showdown
By Emanuele Venturoli| Posted May 27, 2014 | In Bikes, MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted May 27, 2014 | In Bikes, MotoGP, Motor Racing, Motorsports
MotoGP: Rossi, Yamaha head home for Mugello showdown
Movistar Yamaha MotoGP returns to Italy for Valentino Rossi’s first home race of the year, the Gran Premio d’Italia this Sunday at the Mugello circuit in Tuscany. The race is also a home Grand Prix for the team itself, being based alongside the historic Monza circuit in Gerno di Lesmo.
Rossi prepares to entertain his home fans in good form having been at the sharp end of recent races and taking a well earned second on the podium at the last round in France at Le Mans. The local hero remains the only Grand Prix rider ever to take seven straight wins at his home race, scoring consecutive premier class victories at Mugello from 2002 to 2008. Prior to this he also has a 125cc win in 1997 and a 250cc win in 1999. He will be determined to forget last year’s unfortunate DNF after being taken out on the first lap.
Jorge Lorenzo arrives at one of his favourite circuits determined to continue his five-year unbroken Mugello podium run. The track that has seen him claim the last three consecutive premier class wins and two consecutive second place finishes prior to that.
Valentino Rossi – #46 – Yamaha Movistar MotoGP
“I am very happy to go to Mugello. This is a beautiful track and I like it so much. This is one of my favourite weekend’s of the season! For this reason I will try to give my best. There are always 25 points as the other races, but Mugello is a matter of honour. Jorge has won the last three years on the Yamaha, doing fantastic races, and this means that the M1 is very competitive on this track. It will be my three hundredth GP this weekend and for that I am not very happy because it means that I’m old but I’m happy because I am in good shape and I can still be very fast! See you at Mugello!”
Jorge Lorenzo – #99 – Yamaha Movistar MotoGP
“Well, first of all I would like to forget what happened at Le Mans. There I couldn’t feel good on the bike and therefore we need to think about the future. I will never give up and continue working really hard to get ready when our moment comes. Now we are going to visit some special tracks for me and I think we can change some things to stay in front. We need to try to fight for our first victory of the season. That would be great for all of us, the team and I. Mugello is a suitable scenario for me where I’ve made some good memories in the past few years. It’s a special track and the layout is fantastic for my style of riding. Hopefully we can find our way in Tuscany!”
Movistar Yamaha MotoGP Press Release
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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