Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 4, 2014 | In Basketball, MotoGP, NBA
First round of the NBA Playoffs has been settled and here’s a look at the remaining teams battling it out in the Semifinals of the NBA:
Western Conference
(1) San Antonio Spurs vs (5) Portland Trailblazers
Regular Season:
11/02/2013 @ Portland
Blazers win over Spurs (115 – 105)
01/17/2014 @ San Antonio
Blazers win over Spurs (109 – 100)
02/19/2014 @ Portland
Spurs win over Blazers (109 – 111)
03/12/2014 @ San Antonio
Spurs win over Blazers (103 – 90)
Key Matchups:
(SA) Tony Parker vs (POR) Damian Lillard
Why Spurs Would Win
Why Blazers Would Win
Prediction: Spurs in 7 Games
(2) Oklahoma Thunder vs (3) Los Angeles Clippers
Regular Season:
11/13/2013 @ Los Angeles
Clippers 111 – Thunder 103
11/21/2013 @ Oklahoma
Thunder 105 – Clippers 91
02/23/2014 @ Oklahoma
Clippers 125 – Thunder 117
04/09/2014 @ Los Angeles
Thunder 107 – Clippers 101
Key Matchups:
(LAC) DeAndre Jordan vs (OKC) Serge Ibaka
Why Thunder Would Win
Why Clippers Would Win
Prediction: Clippers in 6 Games
Eastern Conference
(1) Indiana Pacers vs (5) Washington Wizards
Regular Season
11/29/2013 @ Indiana
Pacers 93 – Wizards 73
01/10/2014 @ Indiana
Pacers 93 – Wizards 66
03/28/2014 @ Washington
Wizards 91 – Pacers 78
Key Matchups:
(IND) Paul George vs (WAS) Bradley Beal
Why Pacers Would Win
Why Wizards Would Win
Prediction: Wizards in 6 Games
(2) Miami Heat vs (6) Brooklyn Nets
Regular Season
11/01/2013 @ Brooklyn
Nets 101 – Heat 100
01/10/2014 @ Brooklyn
Nets 104 – Heat 95
03/12/2014 @ Miami
Nets 96 – Heat 95
04/08/2014 @ Miami
Nets 88 – Heat 87
Key Matchups:
(MIA) Lebron James vs (BKN) Paul Pierce
Why Heat Would Win
Why Nets Would Win
Prediction: Heat in 5 Games
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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