In Sport Sponsorship


He’s one of your best targets. And he hasn’t got a clue

Fernando from Badalona is your standard 16-year-old kid. Face splashed in his iPhone, he zooms from WhtsApp to Twitter, likes a post on Facebook and hearts a couple pics on Instagram. He’s part of the Z-Gen: constantly overloaded with content, immersed in social media, multi-platform, perpetually bombed with more information. Conclusion: Fernando is not remembering your adv. Or your billboard. Actually, he doesn’t like your company for covering up that girl’s post on Snapchat.

One thing Fernando likes are bikes. He’s been a fan since he was 5, racing miniature bikes on the kitchen carpet. Sunday in and Sunday out, after lunch, he drowns in the sofa and watches his idols. The big news? Those big brands on those bikes: well, Fernando rememebers then.

Are you on those bikes? No? Shame.


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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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