In Sport Sponsorship


He’s one of your best targets. And he hasn’t got a clue

Fernando from Badalona is your standard 16-year-old kid. Face splashed in his iPhone, he zooms from WhtsApp to Twitter, likes a post on Facebook and hearts a couple pics on Instagram. He’s part of the Z-Gen: constantly overloaded with content, immersed in social media, multi-platform, perpetually bombed with more information. Conclusion: Fernando is not remembering your adv. Or your billboard. Actually, he doesn’t like your company for covering up that girl’s post on Snapchat.

One thing Fernando likes are bikes. He’s been a fan since he was 5, racing miniature bikes on the kitchen carpet. Sunday in and Sunday out, after lunch, he drowns in the sofa and watches his idols. The big news? Those big brands on those bikes: well, Fernando rememebers then.

Are you on those bikes? No? Shame.


Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
Recommended Posts

Leave a Comment

MotoGP Provisional Calendar 2018
Chelsea secure African double deal