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By Riccardo Tafà| Posted September 3, 2017 | In MotoGP, Sport News
By Anjali Banerjee
There are champions in Sports and then there is Roger Federer. First time in his career, the Five time US Open champion had to play back to back five setters in the First and second rounds of a Grand Slam. These also have brought out the ghosts of injury-worries to the fore, those that otherwise lay in the closets for a while and raised eyebrows over his fitness. In the wake of these extremely grueling five set matches, it can be the right time to reflect upon all the five setters that he has managed to win in 2017. Roger Federer is enjoying a season of resurgence, hoping to win his 20th overall and a third Grand Slam in a year at New York.
A Recap of Roger Federer’s FIVE setter matches in this year of 2017.
Three hours 24 minutes, Federer proved his mettle to vanquish doubts of his dwindling form and fitness against time. Beating the Japanese Kei Nishikori in 5 sets under the lights of the Rod Laver, he treated fans to some high octane tennis which is etched in the hearts of every ardent tennis fan.
After six months staying away, Federer’s fairytale return continued in Melbourne where he emphatically crushed doubts about his fitness in that scintillating encounter. Pulling down the No 5 seed 6-7(4), 6-4, 6-1, 4-6, 6-3 he made sure of a quarter final berth at the Australian Open. With this he proved that he still is famished for victories which was evident from that tooth and nail fight with the fired up Kei. Treated to a standing ovation, the Rod Laver Arena stood testimony to the fact that age was only a number for Roger Federer and a lesson for each of us.
A thrilling match which lasted 3 hours 4 minutes. It was Incredible tennis from both. But Sport is cruel and there can be only one winner. It was Roger Federer that day. Federer used his precision, his net-skills and his creativity to keep Wawrinka at bay and to grab a two set lead. This was when the injury time outs ensued. The first to take the MTO was Wawrinka and was surprising how after returning he just took command of the show. He started to strike the ball more freely, thunderous groundstrokes to drag Federer into submission and have him struggle around the court. The contest was soon level at two sets all. This was when Roger took a time-out of full 8 minutes. Usually he never is heard of such time outs. He has taken only eight medical time-outs in 1,331 matches – or one every couple of seasons.
I only did take the timeout because I thought, ‘He took one already, maybe I can take one for a change,’ because I’m not a believer that we should be allowed to take a lot of time-outs. But I took it after the set break. People know I don’t abuse the system.” Federer said after the match. The time out worked positively on Roger and he sent the World no 3 packing with an emphatic 7-5, 6-3, 1-6, 4-6, 6-3 victory.
Australian Open Final against Nadal
Another 5 setter and the epic amongst all at that, the Australian Open Final against old nemesis Rafael Nadal. This win gave him the coveted 18th Grand Slam title. It was even more precious because it came after a long injury layoff and at the age of 35 when pundits had already written him off. It gave the sporting world the most soulful moments as the Greatest of All time cried, going down on his knees at the Rod Laver Arena. A 3 hour 34 minutes showdown sent fans in a frenzy. We had never seen him weep like that since he lost to Rafael Nadal in the 2009 final at the same venue.
I’m out of words and Rafa said so many great things,” he said. “I’d like to congratulate Rafa on an amazing comeback. I don’t think either of us thought we’d be in the finals when we were at your academy four or five years ago. I’d just like to thank my team. It’s been a different last six months. I didn’t think I was going to make it here.” Federer said after lifting his 5th Australian Open title and a first since 2010
A man on a mission as if, the 19 year old American played his heart out only to succumb to the experienced, greatest of all times Roger Federer in 5 sets. It gave Federer a 79th career victory at the US Open, equaling Andre Agassi for second-most. Only Jimmy Connors has more, with 98. Federer had to conquer the slow start to ensure a 4-6, 6-2, 6-1, 1-6, 6-4 in a compelling first-round contest under the Arthur Ashe Stadium roof. It was his first 5 setter match in the opening round since 2000.
“I was quite up and down,” Federer said, agreeing that he was misjudging the distance and the balls. In these best-of-five-set matches,” Federer said, “you have a lot of lives sometimes.” All during the match, it felt that Federer still was battling with the back injury he caught in Montreal. The reason He chose to sit out of Cincinnati the following week.
Tiafoe, who now is based in Florida, is ranked 70th and has never been past the second round at a major tournament. This loss against Federer would be a lesson for him is what he said after the match.
Federer was caught dodging the same violent waves from the earlier match, this time against Mikhail Youzhny in a five set encounter again. Federer still made it to the third round at the Flushing meadows with a 6-1 6-7(3) 4-6 6-4 6-2 win. Riding his first round woes against Tiafoe, Federer’s famous backhand was letting him down in this match. Five winners were outnumbered by 26 unforced errors on the backhand in the opener and at one point against Youzhny he had four backhand winners to go with 21 unforced errors. “Looked liked Mikhail was cramping at the end and that was hard to watch. We played in the doubles here back when we were juniors and have met loads of times. This was probably the best match we have played against each other.” The Russian who took a medical time out eventually succumbed in 5 sets to Federer.
These five set battles are actually a lot of fun. I feel quite warmed up by now,” Federer said in his on-court interview after the match in which he fired 62 winners and 68 unforced errors.
The 36-year-old, who now has 80 match wins at the US Open, will face 35-year-old Feliciano Lopez of Spain for a place in the last 16. His record against Lopez is just as solid – 12-0..
All we hope is that Federer gets the next easy so he can amass a little more time to infuse energy into the drained nerves.
Author: Anjali Banerjee
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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