In Digital Marketing

Snapchat it’s a mobile app that allows you to send pictures and videos. This social media play a great role in social media and sport marketing today. How does Snapchat works? Every Snap has a life of few seconds.  Snapchat users create “live stories”, with content focusing on a specific theme or event: this is a “smart way” to tell the same story with different points of view. This feature is important in sports and sports marketing in general.

Snapchat and Sport Marketing

snapchat and sports marketing

Earlier this year, Snapchat launched a channel called My Story, with this channel Snapchat users can create videos.

With this feature, Snapchat users can send messages and videos called “Snaps”. After few times these Snaps will be erased. This new feature can be used by sport brands, franchises and teams. Snapchat is simple to use: users and brands can write in a friendly way like a private conversation.
Snapchat’s speed makes this social media the best platform to offer coupons or giveaways with short lifespan.
With Snapchat you can also capture, preview new products, inform your customers about special sales and events, promote behind-the-scenes footage, photos, actions.

Do you use Snapchat in your marketing strategy? What do you think about?


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Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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