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The growing impact of social media in sport in the infographic designed by

The Internet and social networks are quickly taking over the role of television and the old media. Instagram, Facebook, Twitter and Youtube are now the main arena for sport clubs and athletes to get in touch with their fans and create opportunities for sponsors and investors.

Football plays a major role, with Real Madrid, FC Barcelona and Manchester United being the top 3 clubs in the world on social media. Cristiano Ronaldo, Neymar and Messi are also the biggest single assets in digital sport on Facebook and ‘Gram with LeBron James stealing the podium on Twitter.


social media in sport

social media in sport


Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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