The growing impact of social media in sport in the infographic designed by Bettingsites.me.uk.
The Internet and social networks are quickly taking over the role of television and the old media. Instagram, Facebook, Twitter and Youtube are now the main arena for sport clubs and athletes to get in touch with their fans and create opportunities for sponsors and investors.
Football plays a major role, with Real Madrid, FC Barcelona and Manchester United being the top 3 clubs in the world on social media. Cristiano Ronaldo, Neymar and Messi are also the biggest single assets in digital sport on Facebook and ‘Gram with LeBron James stealing the podium on Twitter.
social media in sport
Written by
Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
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