In Digital Marketing, Sport News

Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports marketing is a power communication tool. Today Sports Clubs and businesses are making social media marketing an important part of their marketing strategy to empower their brand awareness and promotion. Want more informations about why sport marketing works?

Real time marketing with social media
Most fans watch the game with a phone in hand (second screen) using social media to share everything on Twitter, Facebook, Instagram… Activating fan conversations and interacting with them can help buzz and conversation, with great benefit both for teams and sponsors.

Go where the fans are, reach end encourage them to submit photos and comments. There are many strategies that sports teams have used to create an active community: live-tweeting, fan giveaways, gamification marketing.

In an article posted on written by By Andrew Cave and Alex Miller we find Wimbledon Social Media Stats. The number of Wimbledon mentions on Twitter has increased dramatically since 2012. Social media is the next great frontier for sports sponsorships too (to find out more on this topics click here )

wimbledon social media stats

Social Media and Sports Markeiting Statistics, the infographic below:

sports and social media infograph

Image: Nicolas Asfouri/AFP/Getty Images

To know more about social media in sports marketing and how Sports Clubs use social media strategy visit Nikolaus Eberl slides on, then let us know what you think in the comments:

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Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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