In Digital Marketing, Sport News

Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports marketing is a power communication tool. Today Sports Clubs and businesses are making social media marketing an important part of their marketing strategy to empower their brand awareness and promotion. Want more informations about why sport marketing works?

Real time marketing with social media
Most fans watch the game with a phone in hand (second screen) using social media to share everything on Twitter, Facebook, Instagram… Activating fan conversations and interacting with them can help buzz and conversation, with great benefit both for teams and sponsors.

Go where the fans are, reach end encourage them to submit photos and comments. There are many strategies that sports teams have used to create an active community: live-tweeting, fan giveaways, gamification marketing.

In an article posted on written by By Andrew Cave and Alex Miller we find Wimbledon Social Media Stats. The number of Wimbledon mentions on Twitter has increased dramatically since 2012. Social media is the next great frontier for sports sponsorships too (to find out more on this topics click here )

wimbledon social media stats

Social Media and Sports Markeiting Statistics, the infographic below:

sports and social media infograph

Image: Nicolas Asfouri/AFP/Getty Images

To know more about social media in sports marketing and how Sports Clubs use social media strategy visit Nikolaus Eberl slides on, then let us know what you think in the comments:

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Riccardo Tafà
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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