In Motor Racing, Sport Sponsorship

MotoGP Sponsorship: Repsol, Honda renew MotoGP contract until 2018

Repsol Honda MotoGP Sponsor: the sponsorship between the Spanish energy company and the Japanese vehicle manufacturer has been in existence for more than 20 years and is the most successful in MotoGP history, with 12 rider World Championships.

Repsol and Honda Racing Corporation (HRC) have extended their MotoGP sponsor  contract for another year, through to the 31st of December 2018.

The alliance between the Spanish energy company and the Japanese vehicle manufacturer, which began in 1995 and has seen them claim 12 rider World Championships together. The collaboration will thus reach its 24th season.

Repsol’s Director General of Communications and Presidency, Begoña Elices, and HRC Director – General Manager Race Operations Management Division, Tetsuhiro Kuwata, put pen to paper on the extension contract, through which Repsol will continue to be the main sponsor of Honda’s factory MotoGP team in the premier class of motorcycle racing. Riders Marc Marquez and Dani Pedrosa, who have both renewed their contracts with HRC for two years, will continue to represent the most celebrated team in MotoGP history.

Repsol Honda team sponsor began their journey together in February 1995, in a relationship of trust based on technological development that has led to a perfect combination of rider, motorcycle, fuel and lubricant. These more than two decades have seen the Repsol Honda team achieve 12 individual titles, 151 victories and 392 podiums in 500cc and MotoGP. In addition, they have been proclaimed team champions on by 7 occasions since the award was created in 2002.

Teamwork

The partnership between Repsol and Honda goes beyond conventional sports sponsorship and is based on a close relationship between Honda’s laboratories in Saitama (Japan) and the Repsol Technology Centre, located in Mostoles (Spain).

These more than 20 years of teamwork are an example of a lasting collaboration between two global companies striving for excellence. Repsol and Honda Team Sponsor have been able to take full advantage of each others’ strengths and achieve a winning formula. The collaboration began in the 1990s with the development of two-stroke engines and fuel, and then took on the challenge of developing the best four-stroke engines and fuels in the world.

More than half of the premier class world titles since 1995 have gone to the Repsol Honda team. Champions such as Mick Doohan, Alex Criville, Valentino Rossi, Nicky Hayden, Casey Stoner, Dani Pedrosa and Marc Marquez have made this pairing the most recognizable partnership in the World Championship.

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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
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