In Sport News

Sport sponsorships are a very important tool for companies and brands. Sport is the ideal arena to engage customers, because it involves people in the unique moment of entertainment. More and more often, sport is becoming not only an important mean of communication, but also the smartest way for companies way to reach a wide and targeted audience. Because, at the end of the day, sport is emotion, and emotions are the only things more powerful than our brains.

However, in a scenario populated by strong, powerful and very effective co-brandings and sponsorships, we also want to take some time to review the…erm…most curious sponsorship deals of the recent years.

Pikachu and the Japanese National Football team

Pikachu has joined the Japanese national football team as their official mascot at the 2014 FIFA World Cup in Brazil

pikachu sanrio fifa worl cup

Last year, The Japanese National Football Team, more popularly known as “Samurai Blue” headed to Brazil to participate in the 2014 FIFA World Cup and they have received much support thanks to a certain electrifying icon of Japanese subculture. Pikachu from Pokemon.

pikachu sanrio

Sanrio and  AC Milan

Sanrio, the global company behind Hello Kitty, and AC Milan, teamed up for an exclusive co-branding project.

sanrio e ac milan sports sponsorhip


Together, the two parties created a new collection launched mid-April at the San Siro Stadium. Hello Kitty was also pitch-side for the occasion!

CHELSEA  and The Simpsons

Chelsea has signed a deal with legendary TV series The Simpsons. The Blues have teamed up with Twentieth Century Fox in a move to let them create Chelsea-branded merchandise featuring the iconic father and son duo of Homer and Bart Simpson with Maggie, Marge, Lisa, and other legendary characters from Springfield.

simpon chelsie sport sponsorship

Blues former stars Petr Cech, Eden Hazard, Fernando Torres, John Terry and Frank Lampard have been ‘Simpson-ised’ to celebrate the move.

chelsea fc sports sponsorhip
The Chelsea stars’ animated versions


If you wish to know more about sport agency visit Sport Marketing Agency.
If you want to know more about sports sponsorhips visit RTR Sports Case Histories


Riccardo Tafà
Riccardo Tafà
Riccardo was born in Giulianova, graduated in law at the University of Bologna and decided to do something else. After a stint at ISFORP (public relations training institute) in Milan, he moved to England. He began his career in London in PR, first at MSP Communication and then at Counsel Limited. Then, following his unhealthy passion for sport, he moved to Jean Paul Libert's SDC and started working in two and four-wheelers, this was in 1991/1992. A brief move to Monaco followed, where he worked alongside the owner of Pro COM, a sports marketing agency founded by Nelson Piquet. He returned to Italy and started working in the first person as RTR, first a consulting firm and then a sports marketing company. 
Back in 2001 RTR won the ESCA award for the best sports MKTG project in Italy in the year 2000. Among other things, RTR obtained the highest score among all categories and represented Italy in the ESCA European Contest. From that moment on, RTR will no longer participate in other national or international awards. Over the years he takes some satisfaction and swallows a lot of toads. But he is still here, writing in a disenchanted and simple manner, with the aim of giving practical (unsolicited) advice and food for thought.
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