In Sport News

Sport sponsorships are a very important tool for companies and brands. Sport is the ideal arena to engage customers, because it involves people in the unique moment of entertainment. More and more often, sport is becoming not only an important mean of communication, but also the smartest way for companies way to reach a wide and targeted audience. Because, at the end of the day, sport is emotion, and emotions are the only things more powerful than our brains.

However, in a scenario populated by strong, powerful and very effective co-brandings and sponsorships, we also want to take some time to review the…erm…most curious sponsorship deals of the recent years.

Pikachu and the Japanese National Football team

Pikachu has joined the Japanese national football team as their official mascot at the 2014 FIFA World Cup in Brazil

pikachu sanrio fifa worl cup

Last year, The Japanese National Football Team, more popularly known as “Samurai Blue” headed to Brazil to participate in the 2014 FIFA World Cup and they have received much support thanks to a certain electrifying icon of Japanese subculture. Pikachu from Pokemon.

pikachu sanrio

Sanrio and  AC Milan

Sanrio, the global company behind Hello Kitty, and AC Milan, teamed up for an exclusive co-branding project.

sanrio e ac milan sports sponsorhip


Together, the two parties created a new collection launched mid-April at the San Siro Stadium. Hello Kitty was also pitch-side for the occasion!

CHELSEA  and The Simpsons

Chelsea has signed a deal with legendary TV series The Simpsons. The Blues have teamed up with Twentieth Century Fox in a move to let them create Chelsea-branded merchandise featuring the iconic father and son duo of Homer and Bart Simpson with Maggie, Marge, Lisa, and other legendary characters from Springfield.

simpon chelsie sport sponsorship

Blues former stars Petr Cech, Eden Hazard, Fernando Torres, John Terry and Frank Lampard have been ‘Simpson-ised’ to celebrate the move.

chelsea fc sports sponsorhip
The Chelsea stars’ animated versions


If you wish to know more about sport agency visit Sport Marketing Agency.
If you want to know more about sports sponsorhips visit RTR Sports Case Histories


Riccardo Tafà
Riccardo nasce a Giulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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