In Formula 1, Formula1

There will be 275 sponsorship programs during the 2023 Formula 1 season across the 10 teams taking part in the Championship. Once again, we at RTR Sports have compiled the list of all the Formula 1 sponsors, according to the official teams’ press materials and communication channels.

It’s the definitive litmus test for a sport that’s been growing constantly and have reached larger-than-life media and viewership figures, with almost two billion people tuned in for a grand prix at some point in 2022… not considering the social media platforms.

Companies of all sizes and from all industries have flocked to the pinnacle of Formula 1 to enjoy extensive marketing benefits and global exposure to fans worldwide. Trend-wise it has to be noted that, while there’s a small drop in the enthusiasm shown by crypto, the Web3 sector is still going strong and lots of new tech brands have joined the race. DeFi-style Casino Stake and cross-border P2P payment solution Moneygram are but two examples of a very lively and exciting space.

Find below a list of the 2023 Formula 1 sponsors divided by Team.
From global partners to regional partners, from title sponsors that occupy a significant portion of the car to technical supplier with multi years programme, from official partner to single race sponsors we got them all.

Scuderia Ferrari Team Sponsors 2023

As always, Ferrari boasts an impressive portfolio of sponsors and partners, with some cool additions to an already very well established collection. Shell and Santander take the top spot once again, while US software company Genesys subs in for blockchain brand Velas.

Ferrari Sponsor list: Shell, Santander, Ray Ban, AWS, Richard Mille, CEVA Logistics, Mission Winnow, Genesys, Bitdefender, Estrella Galicia, HCL Software, Harman Automotive, Palantir, OMR Automotive, Puma, Bang & Olufsen, VistaJet, Mahle, Pirelli, SKF, Ecopol, Giorgio Armani, Riva, NGK Spark Plus, Brembo, BELL, Freccia Rossa, Manpower Group, TechnoGym, Garrett Advancing Motion, Riedel, Ohlins, Iveco, Sabelt.

Red Bull Racing Sponsors 2023

World Champions Red Bull Racing sure must have a busy sponsorship department and activation office. The Milton Keynes outfit sport a mouth-watering partner list of 33 brands that nicely showcase the Austrian company’s vision and penchant for cool and upcoming products and services, like the performance-packed activity bag Built For Athletes and the evinronment-friendly Ocean Bottle. Nonetheless, since Red Bull are quite possibly the best team on the grid right now, they also have some pretty big names on their list.

Red Bull F1 Sponsor list: Built For Athletes, Castore, New Era, ByBit, Tag Heur, BMC, CashApp, Blenders, Hard Rock International, Rokt, Rauch, Pirelli, Walmart, Amèrica Movil, Inter Protection, Poly, Therabody, Ocean Bottle, Pokerstars, Armor All, Oracle, Honda, Mobil 1, Esso, Zoom, Siemens, Arctic Wolf, Hewlett Packard, AT&T, DMG Mori, Hexagon, Ansys, PWR, Tag Heuer .

Mercedes AMG Petronas Formula 1 Team Sponsors 2023

The Silver Arrows might have gone black again, but their extensive partnership list is still shiny. The Batman-esque Brackley-based challengers can count as usual on the support of title partner Petronas and long time companion Ineos. New names have been added to the portfolio while some have jumped ships in other Teams to join Lewis and George at Merc. It’s the case of Snapdragon, previously seen at Maranello.

Mercedes Formula 1 team sponsor list: Petronas, Ineos, Crowdstrike, TeamViewer, UBS, Snapdragon, G42, Akkodis, IWC Schaffhausen, Hewlett Packard Enterprise, Solera, Nuvei, Einhell, AMD, The Ritz Carlton, Sherwin Williams, Tommy Hilfiger, Monster Energy, Puma, Police, OZ Racing, Endless, Eight Sleep, Pirelli, Pure Storage.

McLaren Racing Sponsors 2023

McLaren gets the trophy for highest number of sponsorships this year, with 43 partners onboard for the 2023 season. The boys in papaya have some huge names with them, such as British American Tobacco,  Coca-Cola, Dell technologies and Chrome and have a new team apparel supplier in Castore, who are also sponsoring Red Bull and apparently a hundred other teams in tier-one sport. In for a penny, in for a pound, I guess. Norris and Piastri will have to defend an imperious sponsorship heritage during the season but we’re sure they’ll do a fantastic job: McLaren have proved to be nothing short of excellent when it comes to sponsorship activation and digital PRs.

McLaren Racing Sponsor list: Akzonobel Sikkens, A Better Tomorrow, Dell, Darktrace, Cisco, DP World, Arrow, Tezos, Android, Goldman Sachs, Webex, Jack Daniels, Unilever, Splunk, DeWalt, Chrome, Alteryx, Cadence, Smartsheet, Gopuff, Coca Cola, FX Pro, Richard Mille, Hilton, Party Responsibily, CNBC, Medallia, VmWare, Castore, Easypost, Immersivelabs, Tumi, Deloitte, Sikkens, Mind, Sparco, Logitech SunGod, Fai Aviation Group, Ashurst, Pirelli, Stratasys, Kaust, Huski Chocolate.

Alpine Formula 1 Sponsors 2023

Alpine went full-french after departing from 2x World Champion Fernando Alonso and signing Pierre Gasly alongside Esteban Ocon. BWT will be front and center once again and will be giving the blue squad a good splash of pink, at least for the first races. British Petroleum brands such as Castrol and Ultimate have confirmed their backing, and so did Microsoft, Binance and many more. Also, we’d hope to provide more news on this front soon.

Alpine Formula 1 sponsor list: BWT, Castrol, BP Ultimate, Renault E-Tech, Binance, ecowatt, Mobilize financial Services, Microsoft, Plug, Bell & Ross, Kappa, Sprinklr, Boeing, Delphi, Eurodatacar, KWay, Shamir, Yahoo!, 3D Systems, Alpinestars, Alpine Eyewear, Elysium, GCaps, Hexis, KX, Matrix, Perkin, Elmer, Pirelli, Roland, Trak Racer.

Aston Martin Formula 1 Sponsors 2023

British powerhouse and James Bond’s motor-of-choice AM showcase a very similar livery and partner collection to 2022. Quite frankly, since it wasn’t broke there was just no need to fix either of them, as Gaydon’s finest know how paint a superb-looking car and find themselves some nice sponsors. Aston’s big twist for 2023 is of course behind the wheel, with Alonso replacing Seb Vettel alongside Lance Stroll. Now they’ll have to perform on the track and make amends for a rather disappointing 2022 campaign.

Aston Martin F1 sponsor list: Cognizant, Aramco, XP, SentinelOne, Citi, crypto.com, Juniper Networks, Peroni 0.0, JCB, PortoSegur, NetApp, Avatrade, Boss, Girard Perregaux, EPOS, Bombardier, socios.com, Globe Trotter, Pirelli, Tik Tok, Ogio, Oakley, Alpinestars, Ebb3, Stilo, Pelmark, Voip Unlimited.

Sauber Alfa Romeo Formula 1 Team Sponsors 2023

In their last year as title sponsor, marquee name Alfa Romeo have designed a fantastic livery for their 2023 challenger. The red-and-black machine had some jaws dropping at the presentation and showed Italians still do it better when it comes to style. It’s not the only piece of news for the swiss squad, as new crypto-casino Stake joins the team as a Major sponsor.

Sauber Alfa Romeo sponsor list: Alfa Romeo, Stake, Kick, Accelleron, Additive Industries, Agilis, AMX, Assos, Axim Trade, Code Zero, Camozzi, Cielo, Ciesse Piumini,Corinthian Re, Curam Domi, Delsey, Edelweiss, Everdome, Ferrari Trento, Georg Fischer, Globeair, Hyland, JigSpace, Marelli, MindMaze, Mitsubishi Electric, Pirelli, Puma, Rebellion Timepieces, Sabelt, SenseTime, Seagate, Singha, socios.com, WhistlePig, Brutsch, Ruegger, Riedel, Web Eyewear, AB Dynamics, Adler Pelzer Group.

Scuderia Alpha Tauri Team Sponsors 2023

There’s a very nice touch of red in the 2023 Alpha Tauri car and boy is it a looker. Very well then, that nice red accent is courtesy of new sponsor Orlen, another change of shirt in the silly season of partnerships. It’ll be up to Nick DeVries and Yuki Tsunoda to bring home the Faenza beauty and hopefully match some of last year’s highlight.

Scuderia Alpha Tauri Sponsor list: Rapid, Buzz, Orlen, Alpha Tauri, Honda, Epicor, FlexBox, Randstad, Pirelli, Ravenol, GMC, P448, Carl Friedrik, Riedel, Siemens

Williams Racing Sponsors 2023

Can you make a long-time partnership interesting again? Of course you can! Just take a look at this year’s Williams air intake in the shape of a Duracell battery and voilà. The guys at Williams have been very creative with their livery and created one of the most clever pieces of marketing of recent years. Meanwhile, while the design dept was busy taking care of batteries, the commercial lads at Grove were quick to sign historic oil and lubricants maker Gulf. Not only it’s a premium brand, but also one with a strong heritage in racing. Very well done.

Williams F1 Sponsor list: Gulf, Duracell, Stephens, Dorilton Ventures, Acronis, Michelob Ultra, Financial Times, Boradcom Software, Bremont, PureStream, Pirelli, Umbro, Zeiss, Crew Clothing Company, PPG, OMP, KX, DTex, Life Fitness, SIA, Spinal Injuries Association.

HAAS Formula 1 Team Sponsors 2023

Dear studio audience, America’s sweetheart HAAS Formula 1 has not one, but two announcements to make. Sporting a very experienced lineup of drivers in Kevin Magnussen and Nico Hulkenberg, HAAS can count on two brand new major partners: Moneygram and Palm Angeles.

HAAS Formula 1 Team Sponsor list: MoneyGram, Haas Automation, Alpinestars, Chipotle, Haas tooling, Hantec Markets, Oak Berry, OpenSea, Palm Angels, Pirelli, Schuberth, Taittinger, TravisMathew, Tricorp Workwear, Hantec Markets.

Are you interested in Formula 1 sponsorship?

If you want to know more about Formula 1 sponsorship or are interested in becoming a partner yourself, click this link. Since 1995 we have been securing deals for companies and brands wishing to use tier-one motorsport as an efficient marketing and communication tool. With 275 deals already going strong, you could be next.

Can we help you sign your best sponsorship deal?

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Showing 6 comments
  • Luca Schell
    Reply

    Do you know how many sponsors for the Formula 1 brand itself there are this season?

    • Emanuele Venturoli
      Reply

      Ah, Luca, this is an excellent question. Our content team will start writing an article on this immediately. Thanks

  • Alan
    Reply

    Is castrol better than shell?

  • Jessica
    Reply

    Does each team need to search for various sponsors on its own, or does Formula1 regulate that?
    What are the benefits that come with becoming a sponsor’s partner?
    Does the size of the contribution matter in terms the type of the return they get?
    Is there a maximum number of sponsors they can have in place?
    How does the cap budget impact the sponsorships contributions?

    • Emanuele Venturoli
      Reply

      Jessica, wow, a lot of questions. I’ll try and make it short and helpful
      1 – No, each team on its own
      2 – Do you mean “with becoming a sponsor?”
      3 – It doesn’t in terms of ROI%. It usually does when it comes to generated $
      4 – No, there is not.
      5 – It does not.

  • Stephen
    Reply

    Any charities involved

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