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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted February 13, 2017 | In MotoGP, Motor Racing
There can be little doubt that MotoGP hospitality packages are one of the best ways to enjoy a weekend of racing, and one of the most powerful tools in sports marketing.
MotoGP hospitality can provide great B2B opportunities, excellent perks for staff or existing clients, and a great day or weekend out for stakeholders. Think gourmet food, and the chance to get close to some of the most iconic motor-racing events in the world…
We could never list all of the benefits of MotoGP hospitality, so we thought we’d point out some of the most important with an A-Z…
As always, if you have any questions about MotoGP hospitality or sports marketing in general, don’t hesitate to contact us on info@rtrsports.com
On site account managers are key to properly enjoying a MotoGP weekend, and are there to ensure that your experience is as successful as possible. With their experience, they can show you the best of the races behind the scenes, arrange some exclusive experiences, answer your questions, and provide you and your guests with the very best MotoGP VIP Village experience.
True VIP hospitality packages are tailor-made to your needs, so don’t be afraid to ask for exactly what you need – whether that’s a personal shuttle to the circuit, or a helicopter to take your CEO straight in the action.
A day at the races is the perfect tool for any company or brand – it’s a great way to reward staff, and a great incentive for top customers or potential clients. We can tailor a corporate hospitality package to suit the scale and needs of your business, whatever its size – so don’t be afraid to ask.
It’s good to know that, although there are no specific rules on how you should dress in a MotoGP paddock, a smart casual outfit is recommended (so no tank tops or flip-flops). Khakis and plain shirt always do the job.
Although bars, kiosks and sandwich carts are aplenty out of the race tracks, within the paddock there are restricted catering opportunities. If you’re a MotoGP VIP Village guest, however, you’ll be taking advantage of the gourmet catering that is available – and the food will likely be flowing all day. Cheers!
Where it all begins, and where it all ends. If it’s a thrill you’re looking for, the finish line is where you have to be to witness the roar of the start and the pure joy of the winning teams. Here, MotoGP VIP Village pass-holders can enjoy a superb private grandstand for their viewing pleasure.
Garages are the beating heart of a racing weekend: these ultra-private locations hide MotoGP’s best kept secrets and feature state-of-the-art tech. Access is strictly forbidden not only to fans but also to regular paddock pass-holders, so only super-select guests are allowed into the premises. If you want to pay a visit, just let us know.
MotoGP hospitality packages and programmes are the ideal way of winning new clients or of gaining your partners’ loyalty, by providing them a ringside seat at the major events. They offer an ideal environment to overcome the professional barriers of the client-supplier relationship, to forge strong and long-lasting relationships, provide exciting developments for the business, and to reach new agreements in a casual setting.
For nine months of the year the MotoGP VIP Village travels around the world with the MotoGP Championship, providing the same top-notch services and entertainment to clients and guests at each and every event. So, it doesn’t matter if you’re in Japan or Tuscany: you will enjoy all the quality of gourmet food and the excitement of the entertainment programme wherever you are in the world.
The Austrian Team, heavily backed by energy drink giant Red Bull, made their official premier class debut in the 2017 season and have been challenging the more established teams at MotoGP events ever since.
The Pit Lane is the small strip of tarmac connecting the garages and the track. From here, bikes and riders launch into the circuit, under the alert eye of the pitwall – the small control centre each team has located onto the main straight. VIP Village pass-holders can access the Pit Lane during the Pit Lane Walk, an exclusive service offered by the MotoGP VIP Village.
Unlike from F1 drivers, who sleep in hotels, MotoGP riders enjoy their bit of track life and sleep and relax in motorhomes parked right in the paddock. Far from being sloppy caravans for Sunday campers, these wonders feature big-screen TVs, PlayStations, Wi-fi networks, and hardwood floors. Obviously, the most photographed of these motorhomes is frequented by star rider Valentino Rossi.
The paddock is a perfect place to secure great B2B relationships and build on those you already have. Think of it as a private club, where CEOs and stakeholders can discuss business whilst enjoying the pleasure of weekend of racing.
MotoGP races outside of Europe are called “overseas”. The outlook of the paddock during these weekends is slightly different, as teams cannot ship their gear and equipment via their standard trucks – and have to fly their stuff via plane.
The MotoGP paddock is the enclosed area behind the pits where the teams keep their transporters, motorhomes, hospitality facilities and gear. Access to the paddock is via Paddock Pass only, and regular fans are not allowed in this area. Paddock Passes can be permanent or for a single-event, and are given to official personnel, staff and guests of the teams and the organisers – they cannot be purchased or sold, added to their exclusivity.
Qualifying is one of the most exciting moments of a race weekend. On Saturday afternoon teams and riders battle each other one fastest lap at a time to secure front row starts for the big day on the Sunday. So, if you are a MotoGP VIP Village guest book your ticket for Saturday as well: you will not regret it.
We have been in the Paddock for more than 15 years and are an official MotoGP VIP Village agency. Give us a ring or drop us a line if you want more information about MotoGP hospitality packages or want to book your seat at the next Grand Prix.
The aspect of safety is way too often underestimated, but motorsports can of course be dangerous. Always stick to the instructions of the staff, do not enter restricted access areas, and always use a careful eye if you are strolling in the paddock – riders and staff use scooters to quickly zoom from their motorhome to their garages.
Everything you see or enter is either a truck or has been shipped by trucks. These road giants truly are a masterpiece of industrial engineering and, when parked, quickly evolve in luxurious MotoGP hospitality venues, state-of-the-art offices, and hyper technological garages.
Along with other important tracks, such as Mugello or Assen, MotoGP Silverstone is a place full of charm and racing history. Located halfway between London and Birmingham, this splendid venue can mix great heritage and high tech, making the Great Britain Grand Prix a remarkable event in the calendar.
The MotoGP VIP Village represents excellence in the MotoGP hospitality world and is the most exclusive place to meet your clients – with exclusive locations, catering of the highest quality, and superb entertainment.
If you’ve been to a MotoGP Grand Prix before, you might have seen the double-seated Ducati X2 speeding around the track. These modified bikes, in which a lucky guest can be seated right behind a Ducati rider, are part of a very successful activation programme led by Ducati’s main sponsor. Needless to say, the experience is a once in a lifetime one, and is invite-only.
We might be biased, but we believe that MotoGP hospitality packages are absolutely worth it – no matter if you’re a private client buying a VIP Village pass or a marketing manager taking your best guests to the track. A day at the races is an unforgettable experience and the thrill of being in the paddock, amongst the pinnacle of two-wheel racing, is something you, your clients and guests will never forget.
Valentino Rossi’s presence alone makes every Yamaha hospitality truck or garage in the world a fan favourite, with hundreds of screaming yellow-fellows waiting for the 46 to show up.
Not all passes are created equal – in fact, there are several (usually seven) types of MotoGP Pass for each GP, providing access to different areas of the circuit. These passes include Paddock, Commercial, Grid, Media, Track, and often others. Zones can be separated by fences and gates (as the paddock), or by security personnel.
Possibly, the Rossi and Vinales duo is the main headline in this 2017 MotoGP season and the Iwata manufacturer is ready to battle Honda in the fight for the Crown. Of course, Rossi’s presence alone makes each and every Yamaha hospitality truck or garage a fan favorite around the world, with hundreds of screaming yellow-fellows waiting for the 46 to show up
Not all passes are created equal. All LOLs apart, there are several (usually 7) types of MotoGP Pass for each GP, providing access to different areas of the circuit (for instance: Paddock, Commercial, Grid, Media, Track and so on). Zones can be separated by fences and gates (as the paddock) or by Security Personnel and are accessible only if the correct pass is presented and electronically scanned.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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