By Emanuele Venturoli| Posted April 5, 2023 | In Sports Marketing
By Emanuele Venturoli| Posted April 5, 2023 | In Sports Marketing
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023.
There are 12 stages in the season, which begins the weekend of Feb. 26 and concludes on Oct. 15 in San Juan, with the Argentine leg of the world championship.
Europe arrives on the calendar
World SBK
2023 from April 23, when the Superbike paddock lands in the Netherlands at the historic TT Assen track. This is followed by Spain, Italy, England, the Czech Republic, France and Portugal, before the final South American stage.
The Superbike championship will be in Italy at two times: for theEmilia Romagna round at the Marco Simoncelli circuit in Misano Adriatico (June 2-4) and at the Prometeon Italian Round at the Imola track (July 14-16).
There are also two Spanish stops: in Barcelona and Aragon, where World SBK will now be the premier category after MotoGP is abandoned.
Besides -evidently- the number of rounds, there are other differences between the SBK Calendar and the
MotoGP calendar.
. While touching similar countries, the two championships on many occasions run on different tracks.
This is the case, for example, in England, where the prototype championship is held at the Silverstone track, shared with Formula 1, while Superbike races at the historic Donington Park track in Derby. Something similar happens in Argentina-where Termas de Rio Hondo and San Juan share the two top motorcycling series-and in France, where MotoGP chooses the LeMans track while Superbike chooses Magny Cours.
For years then in Italy the Superbike has elected the spectacular and super-technical Imola track, without instead racing at Mugello, while in the Czech Republic the Most circuit is the one of choice, and not the Brno one, which hosted MotoGP until a few seasons ago and which in recent years is unfortunately encountering quite a few difficulties.
| ROUND | DATE | GRAND PRIX | COUNTRY |
| 1 | Feb. 24 – 26 | Grand Ridge Brewery Australian Round | Australia |
| 2 | 03 – 05 March | Motul Indonesian Round | Indonesia |
| 3 | April 21 – 23 | Pirelli Dutch Round | The Netherlands |
| 4 | March 05 – 07 | Catalunya Round | Spain |
| 5 | 02 – 04 June | Pirelli Emilia Romagna Round | Italy |
| 6 | June 30 – July 02 | Prosecco DOC UK Round | UK |
| 7 | July 14 – 16 | Prometeon Italian Round | Italy |
| 8 | July 28 – 30 | Acerbis Czech Round | Czech Republic |
| 9 | September 8 – 10 | Pirelli French Round | France |
| 10 | September 22 – 24 | Tissot Aragon Round | Aragon |
| 11 | September 29 – October 1 | Pirelli Portuguese Round | Portugal |
| 12 | October 13 – 15 | Prometeon Argentinean Round | Argentina |
Experience the power and put your brand in front of millions with motorsport sponsorship. Whether it's Formula 1, MotoGP, NASCAR, IndyCar, or WEC, RTR Sports give your brand the opportunity to appear on television at the most prestigious race tracks in the world.
Sponsor a motorsport team today
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
September 3, 2025
Title sponsorship is one of the most coveted and high-impact assets in global sports marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige,[...]
Read More
August 4, 2025
Marketing in motorsport racing is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 to MotoGP, from Le Mans to IndyCar, motorsport offers a uniqu[...]
Read More
July 25, 2025
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mar[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
October 1, 2025
Formula 1 as a marketing platform for car manufacturers Since its very inception, Formula 1 has been more than just a sporting contest. For car manufacturers, it has long served as a high-sta[...]
Read More
September 24, 2025
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
Read More
September 4, 2025
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
Read More