In MotoGP

Yamaha Motor announces that it will compete in the 39th “Coca-Cola Zero” Suzuka 8 Hours Endurance Road Race to be held at Suzuka Circuit in Mie Prefecture from July 28 to 31, 2016 with the Yamaha Factory Racing Team and the YART Yamaha Official EWC Team. The two factory teams will use a YZF-R1 specially developed for the Suzuka 8 Hours and Yamaha will aim to take a second consecutive victory and its sixth ever in the competition.

Yamaha Factory Racing Team and the YART Yamaha Official EWC Team

Riding again for the Yamaha Factory Racing Team will be Katsuyuki Nakasuga, the defending champion and current holder of four consecutive titles in the pinnacle JSB1000 class of the All Japan Road Race Championship, and MotoGP regular Pol Espargaró, who put Yamaha in pole position last year with an incredible flying lap, despite it being his first time to race at Suzuka and aboard the YZF-R1. The two star riders that helped bring Yamaha its stunning Suzuka 8 Hours win last year will be joined by Alex Lowes, who rides for Yamaha in its return to the World Superbike Championship this year. The team manager will beWataru Yoshikawa, the current manager of Yamaha‘s All Japan Road Race Championship factory team.

As for the YART Yamaha Official EWC Team led by manager Mandy Kainz, it will field team regular Broc Parkes, who is competing this season in the Endurance World Championship, and Kouta Nozane and Takuya Fujita, two young but top riders competing in the All Japan Championship‘s premier class.

Also, this year will see Monster Energy as the main sponsor of both Yamaha teams. Monster Energy is a key partner in Yamaha‘s quest for victory in racing series around the world, such as the MotoGP World Championship, the Motocross World Championship and the AMA Supercross Championship. Yamaha‘s entries will have the valuable support of Monster Energy and a host of other sponsors as they battle to repeat last year‘s success at Suzuka.

As Yamaha Motor celebrated its 60th anniversary last season, concerted global efforts were made to energize our racing activities, such as the introduction of the new YZF-R1 to the race scene. The result was not only a victory at the previous Suzuka 8 Hours but also numerous wins and championship titles in production-based racing in Japan, Europe and North America. These successes did much to boost Yamaha‘s presence in the world‘s markets.

Yamaha is pursuing a more aggressive policy for racing activities this season, which includes returning to the World Superbike Championship, and this entry of two factory teams in the Suzuka 8 Hours is another example of this strengthened policy.

Yamaha will be aiming to win a second consecutive victory this year in the legendary Suzuka 8 Hours and further strengthen the presence of the YZF-R1 in Japan and abroad. And like last year, we will be seeking new gains in technological expertise, promoting development of human resources and sharing the excitement and rewarding experiences of motorsport as an embodiment of our “Revs your Heart” Brand Slogan.


Riccardo Tafà
Riccardo nasce a Giulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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