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By Riccardo Tafà| Posted May 31, 2016 | In MotoGP, MotoGP
YAMAHA ENTERS TWO FACTORY TEAMS AIMING FOR SECOND CONSECUTIVE SUZUKA WIN
Yamaha Motor announces that it will compete in the 39th “Coca-Cola Zero” Suzuka 8 Hours Endurance Road Race to be held at Suzuka Circuit in Mie Prefecture from July 28 to 31, 2016 with the Yamaha Factory Racing Team and the YART Yamaha Official EWC Team. The two factory teams will use a YZF-R1 specially developed for the Suzuka 8 Hours and Yamaha will aim to take a second consecutive victory and its sixth ever in the competition.
Riding again for the Yamaha Factory Racing Team will be Katsuyuki Nakasuga, the defending champion and current holder of four consecutive titles in the pinnacle JSB1000 class of the All Japan Road Race Championship, and MotoGP regular Pol Espargaró, who put Yamaha in pole position last year with an incredible flying lap, despite it being his first time to race at Suzuka and aboard the YZF-R1. The two star riders that helped bring Yamaha its stunning Suzuka 8 Hours win last year will be joined by Alex Lowes, who rides for Yamaha in its return to the World Superbike Championship this year. The team manager will beWataru Yoshikawa, the current manager of Yamaha‘s All Japan Road Race Championship factory team.
As for the YART Yamaha Official EWC Team led by manager Mandy Kainz, it will field team regular Broc Parkes, who is competing this season in the Endurance World Championship, and Kouta Nozane and Takuya Fujita, two young but top riders competing in the All Japan Championship‘s premier class.
Also, this year will see Monster Energy as the main sponsor of both Yamaha teams. Monster Energy is a key partner in Yamaha‘s quest for victory in racing series around the world, such as the MotoGP World Championship, the Motocross World Championship and the AMA Supercross Championship. Yamaha‘s entries will have the valuable support of Monster Energy and a host of other sponsors as they battle to repeat last year‘s success at Suzuka.
As Yamaha Motor celebrated its 60th anniversary last season, concerted global efforts were made to energize our racing activities, such as the introduction of the new YZF-R1 to the race scene. The result was not only a victory at the previous Suzuka 8 Hours but also numerous wins and championship titles in production-based racing in Japan, Europe and North America. These successes did much to boost Yamaha‘s presence in the world‘s markets.
Yamaha is pursuing a more aggressive policy for racing activities this season, which includes returning to the World Superbike Championship, and this entry of two factory teams in the Suzuka 8 Hours is another example of this strengthened policy.
Yamaha will be aiming to win a second consecutive victory this year in the legendary Suzuka 8 Hours and further strengthen the presence of the YZF-R1 in Japan and abroad. And like last year, we will be seeking new gains in technological expertise, promoting development of human resources and sharing the excitement and rewarding experiences of motorsport as an embodiment of our “Revs your Heart” Brand Slogan.
YAMAHA MOTOR RACING PRESS RELEASE
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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