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By Emanuele Venturoli| Posted April 19, 2015 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP’s Valentino Rossi ended his Argentine adventure in style today with a sensational victory in the Gran Premio de la República Argentina. Teammate Jorge Lorenzo started strongly as a key protagonist before dropping to finish in fifth.
Starting from a less than perfect eighth position on the grid, Rossi was immediately in the middle of the pack fighting for first corner position. Taking a lap to find his rhythm he then started his move up the field, taking first Danilo Petrucci and then Aleix Espargarò to move into sixth. With 20 laps to go his teammate Lorenzowas next as the Doctor continued his charge towards the front.
The next pack to be dispatched were Andrea Iannone, then Cal Crutchlow and finally Andrea Dovizioso to put the Movistar Yamaha MotoGP rider in second position. Rossi then had the seemingly impossible task of closing a gap of over four seconds to leading rider Marc Marquez.
The nine-time world champion then delivered a performance for the record books, putting the hammer down and cutting the lead lap by lap to reel Marquez in with just two laps remaining. A fast exchange of positions followed through turns two, three and four, with Rossi exiting turn five in the lead. In his rush to counter attack, Marquez then clipped Rossi’s back wheel on the exit, crashing out of contention.
Teammate Lorenzo was quick to attack from the grid start, taking third through the first corner then swiftly dealing with Aleix Espargarò for second and beginning the hunt for Marquez. The charge was to be short lived as the Mallorcan struggled to make the harder rear tyre work for him, gradually dropping to take fifth at the line.
Rossi’s victory brings with it some incredible numbers, bringing Rossi’s podium tally to 199, 110 of which are victories and 51 of those with Yamaha.
The result puts him on 66 points at the top of the rider standings, six clear of Dovizioso in second. Movistar Yamaha MotoGP also lead the team standings on 103 points and Yamaha lead the constructors standings with 66 points.
Lorenzo’s fifth place finish delivers 11 points, putting him on a total of 37 in fourth, one point ahead of Marquez.
“It’s a great victory, we made the right decision and started with the extra hard tyre. When I saw Marc start with the red one I knew that he would try to push at the beginning. I made a great start but on the first corner Iannone pushed me on the outside. Step by step I came back, and when I arrived in second Marc had a little more than four seconds lead. I knew the race was long, so I knew he could have some difficulty. Catching him lap by lap, I could see him far away but coming closer and closer, it was a great taste! I overtook him in braking, but he is a rider who is all or nothing, he touched me in the corner, then he touched me again as I was accelerating, I think he made a mistake and he crashed. It’s a shame because it could have been a great fight on the last lap. In three races we have demonstrated we can be competitive everywhere and fight for the championship.”
“Honestly, I am very disappointed. I didn’t expect to finish in fifth position. I expected to fight at least for the podium. I was was not able to ride as good as Valentino with the hard rear tyre, maybe we needed a softer one to feel better. I didn’t feel good and I wasn’t able to ride as I wanted. Anyway, we keep getting points and let’s see in Jerez if we can be faster. Valentino’s race was unbelievable, he was able to go faster than anyone else with the harder tyre, he is in an unbelievable shape.”
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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