Category: Formula 1
February 3, 2026
The 2026 McLaren Formula 1 Sponsorship Portfolio
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
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February 3, 2026
Every Team’s Title Sponsor for the 2026 Formula 1 Season
Title sponsorship in Formula 1: why naming rights remain one of the most powerful marketing assets in motorsport Title sponsorship represents the highest and most strategic level of partnersh[...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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December 15, 2025
Norris champion 2025 and the World Cup map: why nations still matter in Formula 1
Abu Dhabi decided the 2025 World Cup with the coolness typical of true finals: Lando Norris is world champion, a title won with a third-place finish in the last race and a slim margin over Ma[...]
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December 3, 2025
Competitiveness and F1: the key to the U.S. market and beyond
The spectacular three-way sprint between Piastri, Norris and Verstappen is great news not only for Formula 1 fans, but for Formula 1 itself, which can once again expect a “monstrousR[...]
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October 20, 2025
Apple and Formula 1: $750 million strategic deal to transform sports streaming
Apple TV+ is set to become the exclusive broadcaster of Formula 1 in the United States starting in 2026, under a five-year contract worth an estimated $750 million. This agreement represents [...]
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October 1, 2025
The power loop: how global car manufacturers fuel formula 1’s rise – and vice versa
Formula 1’s growth owes as much to car manufacturers’ marketing might as to on-track success. A virtuous circle reshaping motorsport. [...]
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September 24, 2025
F1 2026: smaller sponsors for smaller cars?
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
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September 4, 2025
From Rolex to TAG Heuer: How F1 Watch Sponsorship Is Changing
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
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September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
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August 28, 2025
Cadillac F1: why the sponsorship market reopens (and how to seize the opportunity)
The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it [...]
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July 28, 2025
Red Bull Racing Formula 1 Sponsors: sponsorship portfolio analysis
With an extraordinary competitive cycle in recent seasons, Oracle Red Bull Racing has consolidated its position as one of the reference platforms for global brand partnerships in Formula 1. O[...]
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July 18, 2025
The Underdog Breakthrough: Hülkenberg’s 239‑Race Wait
When Nico Hülkenberg finally stood on the F1 podium at Silverstone, it capped a staggering 239‑race wait—equivalent to 5,593 days since his debut in 2010. That mark now tops the “longe[...]
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July 9, 2025
Red Bull and Christian Horner: The End of an Era
July 9, 2025, will go down as one of the most dramatic days in modern Formula 1: Red Bull Racing unexpectedly announced that after twenty years in charge, Christian Horner would step aside as[...]
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July 4, 2025
Fan engagement in Formula 1: What the Global F1 Fan Survey 2025 tells us.
When, in 1950, the Formula 1 kicked off at Silverstone, no one could have predicted that, 75 years later, it would become much more than a sport. Today, F1 is a global phenomenon, a cultural,[...]
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June 26, 2025
Protected: Tool: what is your perfect sponsorship?
There is no excerpt because this is a protected post. [...]
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June 11, 2025
The F1 2026 calendar: all races, circuits, what’s new
The 2026 calendar of the Formula 1, officially announced on June 10, 2025, includes a season of 24 Grands Prix that will cross five continents and introduce new venues, logistical variations [...]
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June 4, 2025
The sponsorship boom in Formula 1: numbers, sectors and strategies of 2025
When Liberty Media acquired Formula 1 in 2017, revenue from Formula 1 sponsorship of the championship was around $272 million. Eight years later, that figure seems like an echo of a bygone er[...]
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May 20, 2025
FOMO sponsorship: when you cannot miss a sponsorship in F1
For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]
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May 19, 2025
How Much Should I Pay to Put My Company Logo on a F1 Car?
In modern Formula 1, brand presence is first and foremost a matter of logo placement. From title partners to small technical suppliers, every commercial agreement ultimately translates into: [...]
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