Category: Formula1
May 20, 2025
FOMO sponsorship: when you cannot miss a sponsorship in F1
For the first time in the history of Sports Marketing we are confronted with a massive rush of brands and partners to the same, narrow core of sports properties. We are, of course, talking ab[...]
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May 19, 2025
How Much Should I Pay to Put My Company Logo on a F1 Car?
Formula 1 has long been the pinnacle of motorsport and a glittering global marketing stage. From Fortune 500 giants to ambitious tech startups, companies are drawn to the idea of their logo[...]
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April 3, 2025
2025 Formula 1 engine specs
In Formula 1, the engine is not merely a component; it is the heart of the car, dictating performance, efficiency, and the competitive edge. The evolution of F1 engine specs reflects a relen[...]
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March 20, 2025
Ground Effect F1: What Is It?
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore the t[...]
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March 19, 2025
F2 sponsorship and F3 sponsorship: a new frontier of opportunity
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
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March 14, 2025
Hot Wheels Formula 1: sponsorship between tradition, innovation and passion
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
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February 3, 2025
Do F1 cars have a clutch?
Formula 1 is a sport that combines technology, precision engineering and performance at the limit, and it often raises questions even about aspects that seem taken for granted in the world of[...]
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February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
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February 2, 2025
Do F1s have power steering?
Formula 1 single-seaters are equipped with power steering, a system that facilitates steering by reducing the effort required from the driver. This component is critical for handling the high[...]
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February 1, 2025
What function does the FIA have in motorsport?
In the vast and fascinating world of motorsport, the Fédération Internationale de l’Automobile, better known as the FIA, plays a crucial and multifunctional role. Founded in 1904, the[...]
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January 31, 2025
Louis Vuitton Formula 1 sponsorship: a historic moment
In a groundbreaking move, Louis Vuitton has entered into a significant partnership with Formula 1, marking a historic convergence of luxury brands and high-speed motorsport. This collaboratio[...]
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January 31, 2025
How to invest in Formula 1
Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base make[...]
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January 29, 2025
Ferrari Formula 1 Sponsors: sponsorship portofolio analysis
The Scuderia di Maranello comes to the start of the 2025 Formula 1 Season strong with the arrival of Lewis Hamilton and the resulting and renewed hype around the Cavallino. Indeed, if it is t[...]
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January 21, 2025
The Evolution and Expansion of F1’s Commercial Strategy for 2025
Formula 1’s commercial landscape is undergoing significant transformations as it embraces a new era of expansive and strategic partnerships. With an evolving sponsorship portfolio and s[...]
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January 21, 2025
The incredible effectiveness of sponsorship in Formula 1
Formula 1 (F1) is not only a top-level motor racing competition, but also represents an extraordinarily effective global marketing platform. The sponsorships in F1 offer companies a unique op[...]
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December 30, 2024
The importance of sponsors in Formula 1
Formula 1 is a global stage. A theater of speed, skill and technological innovation. But there is another element that fuels this high-speed sport. Sponsors. Formula 1 sponsors are more than [...]
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December 30, 2024
Formula 1 Sponsorship Cost: A Comprehensive Breakdown
In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…”? This is a key question when we face a sponsorship project in a company[...]
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December 9, 2024
F1 marketing agency: role, costs, benefits
In the context of the current sports marketing landscape, the Formula 1 emerges as an invaluable platform, not only because of its vast global following but also because of the unique marketi[...]
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September 19, 2024
How Much Do Formula 1 Drivers Make?
Formula 1 is the pinnacle of motorsport—a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and cutting-edge, high-performance cars, it[...]
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August 9, 2024
Formula 1 movie starring Brad Pitt: how F1 marketing grows in 2025
The world of Formula 1 is about to experience a historic moment with the release, scheduled for June 25, 2025, of the movie of the same name produced by Apple Original and starring Brad Pitt.[...]
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