Category: Formula1
March 11, 2023
The best drivers of Formula 1: Mario Andretti
Mario Andretti: a life for speed Mario Andretti is one of the greatest automobile drivers of all time. Born February 28, 1940, in Montona, Italy, Andretti grew up in the United States, where [...]
Read More
March 6, 2023
Monster Energy: A history in sports sponsorship
One of the world’s biggest brand’s, Monster Energy, make an interesting case study as they have used sports sponsorship to climb to the top of the energy drinks industry. [...]
Read More
March 1, 2023
Formula 1 unlocked: digital engagement that builds databases and lengthens user experience
Just hours before the start of the Bahrain Grand Prix, the first round of the 2023 season, the Formula 1 is launching the “Formula 1 Unlocked” platform. It is another piece of an [...]
Read More
February 28, 2023
How Much Do Formula 1 Drivers Make?
Introduction Formula 1 is a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and high-performance cars, it’s no wonder that the drive[...]
Read More
February 23, 2023
The 275 Sponsorship Deals of the 2023 Formula 1 Season
There will be 275 sponsorship programs during the 2023 Formula 1 season across the 10 teams taking part in the Championship. Once again, we at RTR Sports have compiled the list of all the For[...]
Read More
February 22, 2023
Differences in the cost of F1 sponsorship
Formula 1 is one of the most widely followed motorsports worldwide, making it a highly sought-after sponsorship opportunity for companies looking to reach a massive audience. However, as with[...]
Read More
February 18, 2023
Why Formula 1 is Called Formula 1: Discovering Its Origins
Ever wondered why Formula 1 is called Formula 1? This premier motor racing series has a rich history and fascinating origins that explain its unique name. Tracing the roots of Formula 1, this[...]
Read More
February 17, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors – Ferrari, Mercedes, Alpine
And after the presentations of the McLaren Racing teams with the new MCL60, Aston Martin Aramco Cognizant with the AMR23 and Scuderia AlphaTauri with the AT04, come Ferrari, Mercedes and Alpi[...]
Read More
February 8, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors
Weeks of launches and presentations by the teams of Formula 1 ahead of the start of the next season. We’re not even halfway through the calendar of launches of the new Formula 1 cars th[...]
Read More
January 23, 2023
The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals
Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]
Read More
January 19, 2023
Official 2023 F1 calendar – 23 races, 9 months of competition
The 2023 F1 calendar, which has been given the go-ahead by the World Motor Sport Council – WMSC, was announced by Formula 1 on September 20th, 2022. Red Bull Racing, Ferrari, Mercedes and [...]
Read More
January 17, 2023
The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better[...]
Read More
January 2, 2023
Formula 1 best drivers: Ronnie Peterson
Ronnie Peterson, the SuperSwede Ronnie Peterson was a Swedish Formula 1 driver; he is considered one of the fastest drivers of all time. Born on February 14, 1944, in Örebro, Sweden, Peterso[...]
Read More
January 1, 2023
Formula 1 best drivers: Ayrton Senna
Ayrton Senna, the king of speed Senna’s quest for perfection made him one of the most celebrated Formula One driver in history, admired not only for his skill behind the wheel, but also[...]
Read More
October 31, 2022
Motorsport Sustainability: How racing is getting greener and better
With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorspor[...]
Read More
October 25, 2022
Why do Formula 1 drivers wear caps and hats?
Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top m[...]
Read More
October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
Read More
October 14, 2022
Web3 & Formula 1- How & why have their worlds collided?
Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to[...]
Read More
September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
Read More
August 19, 2022
How well do you know Formula 1? 10 terms to know
How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some [...]
Read More