Category: Marketing Sportivo
March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
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February 9, 2021
How to get the maximum ROI from your MotoGP Sponsorship.
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. Obv[...]
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February 8, 2021
The calculation of ROI (return on investment) in sports marketing
A sponsor must know how to measure the value his or her investment has created. The ROI calculation not only provides an assessment of what happened, but is also a useful tool for considering[...]
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November 16, 2020
Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly[...]
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October 16, 2020
Covid and event cancellation risk. How to choose the safest disciplines.
When the pandemic started and nations had to introduce lockdowns we all had to stop. Initially it was thought, or rather deluded, that sports could go on smoothly, behind closed doors, withou[...]
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October 12, 2020
Sport, lockdown and sponsorship, where are we heading in the next few months?
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
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September 1, 2020
Extreme E: what it is where it races and why you should sponsor the new electric rally series
Extreme E is the new series governed and promoted by Formula E, the world’s leading championship of electric prototypes. Brainchild of CEO Alejandro Agag, Extrame E will see fully elect[...]
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March 7, 2020
Consumer Decision Making in Sports Marketing: environmental factors
As those who habitually frequent the pages of this blog or take an assiduous interest in marketing are well aware, that of sports marketing is a terrain of action with boundaries generally di[...]
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February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
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March 3, 2019
What is a technical sponsor?
Among the many types of sponsorship and partnerships possible, already discussed in the previous pages of this blog, certainly deserves a closer examination the technical sponsor. Without any[...]
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