
April 3, 2025
How do sponsors make money?
Understanding How Sponsors Generate Revenue [...]
Read More
April 3, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
Read More
April 3, 2025
Why do athletes get sponsored?
Athletes get sponsored for visibility and brand alignment. [...]
Read More
April 3, 2025
Are Le Mans cars street legal?
Exploring the Street Legality of Le Mans Race Cars [...]
Read More
April 3, 2025
How do the 24 Hours of Le Mans work?
Understanding the 24 Hours of Le Mans: An Overview [...]
Read More
April 3, 2025
Why are Le Mans cars different?
Le Mans car design: unique demands of endurance racing [...]
Read More
March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read More
February 27, 2025
MotoGP 2025, why the calendar looks East
The 2025 MotoGP calendar marks a turning point for the racing world, with an approach that embraces new geographies and enhances established motorsport traditions. The season, which kicks off[...]
Read More
January 28, 2025
MotoGP: An Unprecedented Sponsorship Opportunity
The MotoGP World Championship represents the pinnacle of motorcycle racing, a global stage that offers companies a unique opportunity for visibility and connection with a passionate and loyal[...]
Read More
January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read More
September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, “Who are[...]
Read More
September 16, 2024
The Impact of Drivers Transfers on Sponsorship Strategies.
The Impact of Drivers Transfers on Sponsorship Strategies. In the world of motorsport, driver transfers are not just simple changes of shirt: they are events that revolutionize marketing and [...]
Read More
August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
Read More