The 2025 MotoGP calendar marks a turning point for the racing world, with an approach that embraces new geographies and enhances established motorsport traditions.
The season, which kicks off this Sunday in Thailand, is set to deliver strong thrills and further broaden the sport’s global appeal. With the addition of two races in EAST Europe – the Czech Republic and Hungary – MotoGP is consolidating its presence in fast-growing markets where the passion for racing and the sport’s heritage are well established.

The exotic beginning: Thailand

The choice of Thailand (where 87 percent of the population owns a motorcycle) as a launching pad for the 2025 season is no accident. Asia, long considered a target market for MotoGP, continues to demonstrate significant growth in terms of audience and investment.

The first race in Thailand is a perfect showcase to showcase the power and beauty of the sport in a region that loves adrenaline and innovation.
The Launch of the 2025 Championship, with an event that saw all the players on the same stage in downtown Bangkok, is the first sign of the renewed approach to marketing that MotoGP will offer us from now on.

Asia: a beating heart of innovation and tradition

In recent years, Asian interest in MotoGP has grown exponentially, thanks in part to promotional initiatives and significant investment in motorsports. With more than 270 million motorcycles on the road and growth prospects for the electric segment, Asia is a key region not only for sales of traditional motorcycles but also for technological and environmental innovations, a very positive picture therefore for manufacturers, investors and enthusiasts that reinforces Asia’s role as a key driver in the global two-wheeled mobility landscape.

This growing attention not only positively impacts television and digital audiences, but also stimulates significant economic investment, with positive effects on the local economy and tourism.

Expansion into Eastern Europe: the Czech Republic and Hungary

The other new addition to the 2025 calendar is the introduction of two stages in Eastern Europe, with races to be held in the Czech Republic and Hungary. These additions are not just about geographic expansion, but reflect a strategy aimed at embracing regions where the motorsport tradition is alive and where the desire for high-level sporting events is palpable.

The motoring tradition of Eastern Europe

Eastern Europe has a long-standing motorsport tradition, the passion for motorsports in the Czech Republic and Hungary is the result of an established tradition, and local families and communities have always supported sporting events, contributing to the development of top-notch talent and infrastructure.

In the 1970s and 1980s, the motorcycle scene in Eastern Europe saw the presence of historic brands such as Jawa and ČZ, which not only produced everyday motorcycles but also sport versions intended for track racing. These companies, born in the context of a planned economy, managed to gain an international reputation through their performance in competitions.

In Hungary, although there have been no major indigenous brands as in the Czech Republic, local participation in track racing has always played an important role. Hungarian teams and drivers, supported by infrastructure such as the Hungaroring, have competed internationally, contributing to a competitive culture and a deep love of motorsport.

The growing interest in two-wheelers in Eastern Europe.

Statistics show significant growth in the motorcycle industry in this region with the numbers of motorcycles sold in Hungary and the Czech Republic steadily increasing.
Eastern Europe is emerging as a dynamic hub for the industry, thanks in part to a young population, a growing passion for motorsports and increased spending power.

The Czech Republic

The Czech Republic has a rich history in motorsport. The famous Czech Republic Motorcycle Grand Prix (known as the Czechoslovak Motorcycle Grand Prix before 1993) has been part of the motorcycle Grand Prix season since 1965.
In fact, Brno has hosted the most World Motorcycle Championship races in the history of the sport since the TT Circuit Assen. The race has been absent from the championship since 2021 due to economic difficulties exacerbated by the Pandemic, so this is a return rather than a debut on the calendar.

Historically, the country has hosted numerous competitions featuring local brands such as ČZ and Jawa. These companies, established in the 1920s and 1930s, helped spread the two-wheeler culture throughout Eastern Europe, not only in terms of production but also as protagonists in track races. The legacy of these companies is reflected today in the passion for racing and the active participation of local enthusiasts.

The History of Motorsport in Hungary

Hungary also has an important tradition and a strong passion for motors, including hosting an F1 Grand Prix since 1986.
Although Hungary has not produced world-renowned motorcycle brands as much as the Czech Republic, the country has always shown a strong enthusiasm for racing.
The debut of MotoGP at the Balaton Park circuit goes further to strengthen this nation’s connection to motor sports

Future Perspectives

Interest in motorcycles in Eastern Europe is likely to remain high, driven by a combination of economic growth, investment in the industry and a deep cultural tradition in motorsport.
The Czech Republic and Hungary, with their histories and infrastructure, play key roles in spreading motorcycle culture, and the region should remain central to the motorcycle market.

Investment and Sponsorship:

Expansion into Eastern Europe is accompanied by strong interest from international sponsors, who see considerable growth potential in these regions.
Business operators are betting on a market in turmoil, where sports tradition is married to new business opportunities.

A revolutionary season

MotoGP 2025 promises to be a revolutionary season. The opening in Thailand, combined with expansion into Eastern Europe with races in the Czech Republic and Hungary, testifies to a global strategy that looks to the future, enhancing both established traditions and new market opportunities.

These changes not only enrich the sports calendar, but also represent a strong signal to investors and sponsors, ready to bet on steady growth and an increasingly demanding and connected audience.

In conclusion, MotoGP 2025 is not simply a racing season: it is a manifesto of the globalization of motorsport, where innovation, tradition and economic data intertwine to create a must-see event.