A natural marriage: technology and MotoGP
MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every race is an extreme test bed for engineering, electronics, software and data analysis. It is no surprise, then, that more and more technology brands are choosing this stage to tell their story and grow brand awareness.
Why technology brands invest in MotoGP
Value affinity
Speed, innovation, precision, performance. These are the same values that drive tech companies. The MotoGP sponsorship thus becomes a perfect metaphor for representing these concepts with authenticity and visual power.
Global visibility
With hundreds of millions of global viewers each year, TV broadcasts in 200+ countries, and a very active fanbase on social media, MotoGP is a powerful media machine. Tech brands find in the sport a showcase to communicate on a global scale.
Futuristic context
MotoGP paddocks are laboratories of innovation. Real-time data collection systems, artificial intelligence for race strategies, simulation software and predictive diagnostics. Sponsoring a team means being directly associated with this cutting-edge technological imagery.
Unique Activations
From augmented reality to personalized content marketing, tech brands can create immersive experiential campaigns, leveraging the aesthetics and passion of MotoGP. Corporate events, live demos in paddocks, collaborations with riders and teams to launch new products-anything is possible.

What the numbers say
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+40% increase in the use of software solutions in motorsport from 2019 to 2024
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More than 60 tech brands active in the MotoGP paddock
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95% of teams use advanced data management technologies
These data show that MotoGP has become a benchmark for those who want to communicate innovation, agility, and digital transformation.
B2B and business benefits
For B2B technology brands, MotoGP is not just a visual platform, but a concrete business lever. Sponsorships offer:
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Exclusive access to paddocks for meetings with decision makers
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Branded content that can be used in global campaigns
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Real case studies for use with clients and prospects
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Hospitality experience to strengthen relationships with top stakeholders and customers
The key: telling the story of innovation with authentic storytelling
Consumers are increasingly demanding. They want to see brands do, not just talk. MotoGP allows tech companies to show their innovation in action, in a competitive and fascinating environment. It’s not just a logo on the fairing, it’s a narrative that moves at 200 mph.
MotoGP as an accelerator of brand tech
In 2025, the line between sports and technology is thinner than ever. For technology brands, MotoGP represents a unique platform to tell the story of innovation, power, and vision. With the right activation and communication strategy, sponsoring the sport can generate visibility, value, and real connections with customers and partners around the world.
RTR Sports is the bridge between the tech and two-wheel worlds. Contact us today to explore sponsorship opportunities in MotoGP together and give your brand a leg up.