Project Info

Client:
Procter & Gamble

Task:
Motor Show 2006

Timing:
December 2006

About Project

Braun cruZer³ 3 in 1 is Braun’s razor created especially for young people who want to create their own style easily and in just a few steps. A single device, in fact, it allows the user to shave, finish and trim his beard in the most varied ways.

RTR has devised and produced an exciting promotional activity in the setting of the Motor Show 2006 dedicated to anyone for whom shaving is a question of style.

Originality and fun are the order of the day: inside the stand, visitors will be able to have their photo taken together with two models and, once back home, they will have the chance to download the photos for free from a special section of Braun’s website. In addition, it will be possible to test the versatility of Braun cruZer3 personally, guided by style tips from a hair stylist.

In addition, at special dedicated stands, it will be possible to test the versatility of Braun cruZer3 personally, guided by style tips from a hair stylist. Around these initiatives there are sales activities, distribution of free promotional gifts and collection of data for the creation of a customer database.

Thanks to years of working with the Motor Show and to its years of experience in creating and producing promotional events. RTR has been able to come up with a very appealing initiative that can be entertaining and attract its targets, reaching the set objectives.