Project Info
Client: Sigma Tau – Carnifast
Task: Internazionali D’Italia BNL
Timing: 2012
About Project
Sigma Tau, one of Italy’s leading pharmaceutical groups, has attended with their vitamin supplement Carnifast the 2012 edition of the Internazionali d’Italia BNL, held at the prestigious Foro Italico in Rome from May 12th to 20th .
During this glorious tennis tournament, RTR Sports Marketing has provided Carnifast a commercial booth in a highly crowded location of the venue, for sampling and customer engagement purposes. Hostesses gave visitors information about Sigma-tau products and offered them samples of the supplements as a trial.
RTR Sports Marketing managed all the on-field operations at the venue, the logistics and the staff recruitment and coordination. The whole event has been monitored and supervised directly on field by RTR’s Event Managers.
