Randstad recruitment campaign with RTR Sports

Project Info

Client: Randstad Italia SpA

Task: Live Spring-Performances by Luca Carboni, Gino Paoli and Jovanotti

Timing: 2002, 2003

About Project

Randstad ranks third in the worldwide market of internship jobs; it only started its activity in 1999, but can already count on more than 80 branches spread all over Italy, in regions such as Emilia Romagna, Lazio, Liguria, Lombardia, Piedmont and Veneto.

Randstad takes particular pride in prioritizing its customers’ wishes and life styles, giving them the best support in the research of an adequate and satisfactory job.

Proof of this is the partnership that has brought Randstad and the music world together in organizing live performances of three amazing Italian artists: • Luca Carboni- Palasport San Lazzaro in Padua
• Gino Paoli- Palasport San Lazzaro in Padua
• Jovanotti- Palaverde in Treviso

Thanks to RTR’s program, Randstad could strengthen the popularity of its brand and conduct some “ recruitment activity”.

These were some of the activities included in the partnership agreements:
• during the performances, distribution of informative material on the company’s activities
• placement of brochures and leaflets in such key locations as the stadiums used for the performances
• give visibility to the logo on banners located aside of the stage
• realization of a stand where customers could go and register leaving their Cvs, have direct contact with Randstad personnel and also receive useful information and personalized gadgets
• presence of the company’s logo on posters, flyers and publications publicizing the events in the whole area of Triveneto
• free tickets to Randstad customers and collaborators

Randstad’s connection with music has given it a stronger and deeper relationship with its customers, whilst at the same time offering a great opportunity to have fun while relaxing. RTR has shown how it can apply its vast knowledge with successful results even for what concerns music.

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

View all case histories
img

Activation: TAT at the 2019 Austrian and British MotoGP

Activation: The Tourism Authority of Thailand at the 2019 Austrian and British MotoGP The Tourism Authority of Thailand stepped up their 2019 MotoGP game, with improved marquees at Spielberg[...]

Read More
img

Events: SIFI Videorelax at the 2019 MotoGP Italian Grand Prix

Events: SIFI Videorelax at the 2019 MotoGP Italian Grand Prix Three days of spectacular Italian sunshine, the beauty of the Tuscan hills, an original Airstream coming straight from the 60&#[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Your sponsorship in motorsport, our experience.

Get in touch today