Project Info
Client: Procter & Gamble
Task: P&G at Cosmofarma 2012
Timing: 4th-6th May 2012
About Project
For the fourth year in a row, RTR conceived and managed the exhibition area for P&G at Cosmofarma, one of the most important expos inEurope for health care, beauty care and all the services associated with the pharmacy world.
Procter & Gamble, one of the leading companies in oral care and wellness products (OTC and medical devices), used the Roman exhibition to showcase important news about Oral-B and Clearblue and to celebrate the success of its most famous brands such as Boots Laboratoires, Vicks, Persona and Kukident.
The stand made by RTR, inspired by the technologic progress and by the neatness of the building, also hosted the charity campaign ‘Thank you, mom’, the initiative led by Procter and Gamble as a Worldwide Olympic partner.
