Project Info
Client:
Italjet
Task:
Licensing with Williams Formula 1 Team
Timing:
1996
About Project
Italjet, the historic Bologna-based motorbike and scooter manufacturer, has made innovation and extreme design its strengths, taking it into the third millennium in great shape.
The company needed to communicate the quality and competitiveness of its vehicles to a young, sport-loving audience. To achieve this goal RTR devised a licensing operation with the Williams Formula 1 team, giving rise to the ItalJet Formula 50 Williams scooter.
Through this operation Italjet has been able to link its own brand/product to the image of a winning team and to the values of competitiveness, technology and exclusiveness of the Williams team, which has been at the top in Formula 1 for years.
