CMS and LCR Honda 2018 MotoGP Sponsorship

Dutch motorcycle spare parts leader CMS has signed a sponsorship extension with MotoGP squad LCR Honda, hitting the three-year mark for the partnership.

The iconic CMS logo will be featured on Cal Crutchlow‘s RC312V and on the Brit’s leathers, as they embark on this 2018 MotoGP season.

If “parts for a better ride” is CMS’ motto, there can be little doubt they have provided themselves with the better ride in the motorcycling world: the pinnacle of two-wheel racing.

Besides an extensive and international visibility, marketing and communication rights, hospitality services and several other marketing activations will be offered by LCR, allowing CMS with one of the most powerful communication platforms to date.

A common passion for all things racing and a love for the details are shared values between LCR and CMS, as they once again strive for greatness along their path.