Project Info

Client: Rotterdam Industry – Code srl
Task: Andrea Dovizioso
Timing: 2006, 2007

About Project

Andrea Dovizioso, vice motorcycling world champion in the 250cc class, has chosen to continue his adventure as endorser for Rotterdam Industry, the innovative urban and street style clothing brand aimed at a young, energetic target who are always on the move.

The partnership agreement, valid for the whole of 2007, was signed thanks to the consulting advice of RTR, the sports marketing agency already behind the agreement which gave both parties good reason to feel satisfied in 2006.

Indomitable both on the track and in his time off, Andrea Dovizioso is the ideal endorser for Rotterdam Industry: much more than just a range of clothing, the brand is a new language that aims straight for the heart with words made up of music, fun and adrenalin.

And it is music which is the driving force behind the m2o collection by Rotterdam Industry created exclusively for the radio station m2o, undisputed leader in youth programming, which will dedicate a series of dates to the world-beater from Forlì in its schedules, inviting him to talk about himself live on air.

Andrea will wear clothing from the new Rotterdam Industry collection in his free time and his image will be used in all the company’s communication operations as well as in its point-of-sale materials.