Project Info
Client: Usag – Facom
Task: Partnership with Scuderia Toro Rosso
Timing: 2008 – 2009 – 2010 – 2011
About Project
Usag, Italian leader in the production of hand tools, has signed for the fourth year in a row a deal with Scuderia Toro Rosso as Official and Exclusive Supplier of hand tools. The agreement was enabled by RTR, leading Italian agency in Sports Marketing. From the 2011 Formula1 season another famous brand owned by Stanley Black&Decker Group, Facom, joined the Official Partners of the Faenza-based Scuderia.
Usag and Facom will offer Scuderia Toro Rosso full equipment and technical assistance, getting the possibility to use the Team’s name, fame, sporting image in return. The logos of the famous companies will appear on team trucks, paddock totems, communication materials and on the web-site.
By joining Formula 1, Usag and Facom will get the chance to amplify the visibility of their brands, thanks to a championship followed by millions of viewers in over 187 countries. Furthermore, those brands will submit their tools to the most rigid of testers: a Formula 1 team.
