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MotoGP Sponsorships: 110% and Coastal Real Estate x LCR Honda MotoGP Team

The agreement between the parties of Rete 110% and Coastal Real Estate and the LCR Honda team for the 2022, 2023 and 2024 MotoGP season is officially renewed. Logo prominently displayed on the motorcycles of Lucio Cecchinello’s team and official partner status of the team are the highlights of the agreement in favor of the Abruzzo-based company, which wants to continue the increasingly flourishing Rete 110% project.

In 2020, the state decided to initiate the “Bonus 110” for a comprehensive renovation of facilities across the country, with funding to cover the relevant expenses. Real estate has always been a topic dear to Coastal Real Estate, backed by its many years of experience in this field. Taking responsibility, a team of experts takes care of all bureaucratic and practical procedures to (re)build the future of the Belpaese.

Being a benchmark in its field for several years is also part of Lucio Cecchinello‘s reality. The former rider and current manager, stands out precisely because of his dedication to always give his all in the world’s most important two-wheeled championship. The winning attitude is the right one to undertake a project together, as he did in 1996 by founding his team and making his indelible figure in the sport.

RTR Sports Marketing is proud to announce the renewal of the relationship between LCR and 110%, wishing them both a successful year in their respective fields. Silvia Schweiger, the agency’s client manager, comments enthusiastically, “I am very happy with the contract extension between these two entities. Our goal as a sports marketing agency is to satisfy clients and nurture their ambitions by making them possible. The prerequisites for continuing to do well are all there“.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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