Project Info

Client: Canon SpA

Task: Duracell Bunny Tour Co-Marketing

Timing: November, December 2003

About Project

CANON Spa took part in the Duracell Bunny Tour 2003 as co-marketer. The tour, starting on the 30th of September and finishing before Christmas, involved 12 of the most important shopping centres in Northern, Central and Southern Italy in as many appointments of three days each.

The operation proved to be very engaging and exciting especially for children, who were the protagonists of some simple ability tests that enabled them to win cool prizes and a photo souvenir taken by a professional photographer chosen for the occasion by Canon.

Thanks to the collaboration with Canon, who supplied all the necessary equipment, mainly comprising a digital camera and laser printer, it was possible to print the photos on the spot and give them out to the children and mothers who took part in the various entertainments.